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  1. Introducing the Local Marketing Adoption Curve

    With clean, accurate data being pushed out to the entire ecosystem, you will ensure continued data health that will translate into accurate listings. During the walk stage, your data analytics should be complete enough to help you identify...

  2. Last-Minute SEO - Here Come the Holidays!

    Get a site health audit. If you have not had a site health audit in the past year, get one. Mostly, though, people optimize their sites to Google’s algorithm first, then Bing and that is about it. Unless their business is summer-related, summer is...

  3. Forget Big Content – Small Content Is Critical to Search Success

    The idea is you open your favorite magazine (in my case "Men's Health") and record in top-level detail the key content on pages. Regular readers of this site will be very aware of how Google is changing the game when it comes to surfacing sites it...

  4. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    The March deadline to sign up for health care is here, and as you can see by the Monthly Ad Budget graph, the peak of their spending was in February just before the deadline. Visibility for keywords searched and content sites that your target...

  5. Google's Your Money or Your Life Search Quality Ratings: What Webmasters Need to Know

    Pages offering medical or health information that could impact your physical well being. So naturally, people think of sites such as their banks or medical sites such as WebMD.com, the types of sites that we generally associate with either having...