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  1. Google Search Quality Guidelines Now Reward Expertise, Authority, Trust

    However, specific medical information and advice (rather than descriptions of life experiences) should come from doctors or other health professionals. Google's search quality team hires human raters (dubbed "search quality evaluators") who help...

  2. Forget Big Content – Small Content Is Critical to Search Success

    The idea is you open your favorite magazine (in my case "Men's Health") and record in top-level detail the key content on pages. Regular readers of this site will be very aware of how Google is changing the game when it comes to surfacing sites it...

  3. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    The March deadline to sign up for health care is here, and as you can see by the Monthly Ad Budget graph, the peak of their spending was in February just before the deadline. Visibility for keywords searched and content sites that your target...

  4. Google's Your Money or Your Life Search Quality Ratings: What Webmasters Need to Know

    Pages offering medical or health information that could impact your physical well being. So naturally, people think of sites such as their banks or medical sites such as WebMD.com, the types of sites that we generally associate with either having...

  5. Retail Paid Search Traffic Up 30%, Organic Visits Drop 3% [Study]

    One interesting statistic is that the health and beauty sector increased 12.9 percent while their actual visits went down by 2.9 percent. New visits: Surprisingly, paid search brought a lower percentage of new visitors to the retail sites, with 58...