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Health Search

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  1. Google Search Quality Guidelines Now Reward Expertise, Authority, Trust

    However, specific medical information and advice (rather than descriptions of life experiences) should come from doctors or other health professionals. The latest version of Google's "human rater handbook," a.k.a.search quality evaluation guide...

  2. Forget Big Content – Small Content Is Critical to Search Success

    The idea is you open your favorite magazine (in my case "Men's Health") and record in top-level detail the key content on pages. Read any popular digital marketing thought leadership blog and you'd be bombarded with the notion that "big" content is...

  3. Pre-PPC Strategies For Launching a New Product

    A college-educated, married woman in her early 60s whose husband is on meds for hypertension and whose daughter told her to watch a documentary on the relationship between food and health. Here, Facebook Graph Search is one of the most useful tools...

  4. SEO vs. SEM Timelines: A Medical Analogy

    A good doctor will understand that you have immediate needs and care about your long-term health. Marketing directors and search engine optimization (SEO) consultants are often questioned by their bosses and clients about the progress of their SEO...

  5. PPC Management: Your Past, Present & Future

    Present-focused tactics are the bedrock of your account health management. The tactics on this list should maintain the health and structure of your account. Reviewing ad tests, regularly analyzing search query data, and various other tasks should...

  6. Google Reveals What New & Expectant Parents Search For

    Health is their biggest concern, but believe it or not, college planning is right up there. Universally (and unsurprisingly), 'health' is the top concern, but we can even see differences there depending on stage," Rost, Johnsmeyer, and Mooney said.

  7. 360i Agency Says New Technology Reverse Engineers AdWords Quality Score

    The DNS dashboard and reporting promises to give insight into the adjustments that can be made to improve Quality Score, for example, better copy or more tightly themed ad groups, by using an algorithm that calculates a "health score" based on...

  8. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    The March deadline to sign up for health care is here, and as you can see by the Monthly Ad Budget graph, the peak of their spending was in February just before the deadline. If we change the keyword phrase slightly to "Search Marketing Consultant...