SEO News

Health Plans

  1. Forget Big Content – Small Content Is Critical to Search Success

    The idea is you open your favorite magazine (in my case "Men's Health") and record in top-level detail the key content on pages. One of the most popular posts of the year here on SEW focused on the increasing importance of this kind of data in...

  2. Stimulate Your Search Marketing Creativity With the Random Input Technique

    I can use that quote to explain why people are stuck in their diets and health status because of all the dysfunctional incentives to eat cheap, low-quality foods, and that our meal plans are the means of upsetting that equilibrium and freeing...

  3. Guidelines for Running a Successful Competitor Brand Name Campaign

    For example, if you manage a health insurance provider's account, you may not want to bid on "Aetna" but should definitely be bidding on "Aetna dental plans" and "Aetna health insurance". While some SEM account managers may frown on this, this...

  4. Google’s Legalize Love Campaign Pressures Governments on Gay Rights

    Earlier this year, we enhanced our transgender-inclusive benefits to cover transitioning procedures and treatment in accordance with the World Professional Association for Transgender Health’s (WPATH) Standards of Care, which includes coverage for...

  5. Microsoft Wants You to Search the Web Like Miley Cyrus

    Microsoft explains how this could benefit the health care system, an area Google doesn’t care to touch. There are no indications that Microsoft plans to develop the technology outlined in the patent, as applications are filed all the time.

  6. Google Health Shutting Down Doesn’t Mean Google Has Abandoned Health

    Health plans remain an important source of healthcare information about individuals. Recently, Google announced that it will close Google Health to new consumers on January 1, 2012 and that the service will be retired a year later.