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Health Plan

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  1. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    Joe Pulizzi of the Content Marketing Institute cited the financial industry as being even more regulated than the health industry. For an engaging content marketing plan, focus on creating content that helps your customers and provides them with...

  2. Forget Big Content – Small Content Is Critical to Search Success

    The idea is you open your favorite magazine (in my case "Men's Health") and record in top-level detail the key content on pages. What is a "flat plan"? One of the best ways to start the process of pulling together your regular strategy is to...

  3. Pre-PPC Strategies For Launching a New Product

    A college-educated, married woman in her early 60s whose husband is on meds for hypertension and whose daughter told her to watch a documentary on the relationship between food and health. Kevin Milani, VP of Digital Marketing for Virtual Marketing...

  4. PPC Management: Your Past, Present & Future

    Present-focused tactics are the bedrock of your account health management. The tactics on this list should maintain the health and structure of your account. I was simply running some analysis within Excel while building out a strategic plan for a...

  5. Retail Paid Search Traffic Up 30%, Organic Visits Drop 3% [Study]

    One interesting statistic is that the health and beauty sector increased 12.9 percent while their actual visits went down by 2.9 percent. It also shows that an effective mobile and tablet marketing strategy, including ensuring your website is...

  6. Recharge Your PPC Profitability: 5 Ways to Diagnose & Treat a Paid Search Slump

    Regularly keeping track of your quality score is a good practice to consistently measure the health of your account. When working on day–to–day tasks it’s easy to get lost in the trees, and looking at things from a big picture standpoint will help...

  7. How to Decipher Your Competitors Digital Marketing Strategy

    Here is an example – if you are managing an insurance campaign and have a very straight direct response strategy consisting of keywords such as ‘buy health insurance’, ‘get new insurance’ etc. Understanding where your competitors are spending their...