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Health Insurance

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  1. Auto, Health & Life Most Competitive in Insurance Search Marketing [Study]

    Vehicle insurance, life insurance, and health insurance were among the top spenders. The top 25 keywords most frequently used in search for the insurance sector included, once again, "health", "auto" and "life" as the top contenders.

  2. Guidelines for Running a Successful Competitor Brand Name Campaign

    For example, if you manage a health insurance provider's account, you may not want to bid on "Aetna" but should definitely be bidding on "Aetna dental plans" and "Aetna health insurance". While some SEM account managers may frown on this, this...

  3. How to Decipher Your Competitors Digital Marketing Strategy

    Here is an example – if you are managing an insurance campaign and have a very straight direct response strategy consisting of keywords such as ‘buy health insurance’, ‘get new insurance’ etc. Any industry landscape can become competitive with the...