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  1. Google Search Quality Guidelines Now Reward Expertise, Authority, Trust

    However, specific medical information and advice (rather than descriptions of life experiences) should come from doctors or other health professionals. Businesses and marketers that are already building great brands, sharing information that they...

  2. Google Reveals What New & Expectant Parents Search For

    Health is their biggest concern, but believe it or not, college planning is right up there. Universally (and unsurprisingly), 'health' is the top concern, but we can even see differences there depending on stage," Rost, Johnsmeyer, and Mooney said.

  3. 360i Agency Says New Technology Reverse Engineers AdWords Quality Score

    The DNS dashboard and reporting promises to give insight into the adjustments that can be made to improve Quality Score, for example, better copy or more tightly themed ad groups, by using an algorithm that calculates a "health score" based on...

  4. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    The March deadline to sign up for health care is here, and as you can see by the Monthly Ad Budget graph, the peak of their spending was in February just before the deadline. This information is primarily on paid advertising, but on the SEO...

  5. Google's Your Money or Your Life Search Quality Ratings: What Webmasters Need to Know

    Pages offering medical or health information that could impact your physical well being. In the recently publicized Google Search Quality Ratings Guide, the handbook used by Google's quality raters, there has been much discussion and speculation...