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  1. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    The March deadline to sign up for health care is here, and as you can see by the Monthly Ad Budget graph, the peak of their spending was in February just before the deadline. Keywords are the root of all search marketing efforts, so knowing this...

  2. Google's Your Money or Your Life Search Quality Ratings: What Webmasters Need to Know

    Pages offering medical or health information that could impact your physical well being. But why should webmasters be concerned or even care about YMYL page quality rankings? In the recently publicized Google Search Quality Ratings Guide, the...

  3. SEO, Content Marketing & Social: Hot Topics Ahead of SES Toronto 2013

    Health care Search Engine Watch (SEW) asked the organizers of these groups three questions about hot industry topics and here are the answers that Soojin C. The one constant seems to be providing quality content - walking in the shoes of our site...

  4. Flu Shots & Symptoms: The Winter 2013 Outbreak of PPC Spending

    So as far as searches go, CVS' Minute Clinic is deemed the winner as a go-to emergency health provider. For Walgreens, the "Take Care Clinic" is searched 9,900 times per month and generates 120 million results.

  5. Google Grants: An Introductory Search Advertising Guide for Nonprofits

    Google created the Grants program in 2003 to allow 501(c)(3) organizations (e.g.charitable health care centers, schools, etc.to advertise via the Google AdWords platform. That's right, Google takes care of the bill via its Google Grants program.

  6. Google as Your Identity Provider: Where Are We Now?

    But it’s not only the Federal Government; there were six NSTIC pilot programs approved all in a variety of verticals including ecommerce, health, education, even the Virginia Department of Motor Vehicles.

  7. Obama vs. Romney: Search for Next President Reveals Astonishing Facts

    Michelle Obama receives nine times more attention and searches than Obama’s health care reform.people per month search for Obama care.fellow Americans can't spell the president’s name correctly, at least not in Google.

  8. Healthline and Wolfram Alpha Expand Health and Treatment Research Tools

    West Shell, Healthline's CEO, feels similarly – emphasizing that "Health care is inherently social," and should thus be taking advantage of advancements in social technology from recent years. Healthline and Wolfram Alpha have both announced new...

  9. Microsoft Wants You to Search the Web Like Miley Cyrus

    Microsoft explains how this could benefit the health care system, an area Google doesn’t care to touch. Microsoft’s U.S.patent application, “Applying a Model of Persona to Search Results,” outlines a search system that would allow users to search...

  10. Real Names: Google+, Government & The Identity Ecosystem

    Sure, you can go without solid food, but after a while it is going to affect your health. So Why Should You Care? Now, the document tells you that your privacy is preserved, and that is true in that the entities that the information is shared with...