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  1. Google Search Quality Guidelines Now Reward Expertise, Authority, Trust

    However, specific medical information and advice (rather than descriptions of life experiences) should come from doctors or other health professionals. At the website level, the raters to consider things like contact information, website...

  2. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    Joe Pulizzi of the Content Marketing Institute cited the financial industry as being even more regulated than the health industry. Finance-related information is often dismissed as boring and dry and a pain to read.

  3. Pre-PPC Strategies For Launching a New Product

    A college-educated, married woman in her early 60s whose husband is on meds for hypertension and whose daughter told her to watch a documentary on the relationship between food and health. With all this information, you can start to get a more...

  4. How Can Good PPC Managers Become Great PPC Managers?

    Over time, these small changes will improve the overall health of any PPC account. Relate the information to the client in a manner they can understand. And it got me thinking – what are the differences between good PPC managers and great PPC...

  5. Google Reveals What New & Expectant Parents Search For

    Health is their biggest concern, but believe it or not, college planning is right up there. Universally (and unsurprisingly), 'health' is the top concern, but we can even see differences there depending on stage," Rost, Johnsmeyer, and Mooney said.

  6. 360i Agency Says New Technology Reverse Engineers AdWords Quality Score

    The DNS dashboard and reporting promises to give insight into the adjustments that can be made to improve Quality Score, for example, better copy or more tightly themed ad groups, by using an algorithm that calculates a "health score" based on...

  7. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    The March deadline to sign up for health care is here, and as you can see by the Monthly Ad Budget graph, the peak of their spending was in February just before the deadline. This information is primarily on paid advertising, but on the SEO...

  8. Google's Your Money or Your Life Search Quality Ratings: What Webmasters Need to Know

    Pages offering medical or health information that could impact your physical well being. So naturally, people think of sites such as their banks or medical sites such as WebMD.com, the types of sites that we generally associate with either having...