With social media, you want to tailor what your audiences see," Clive Roach, social media strategist for Philips Healthcare, noted in a case study about the six-week trial run. The company targeted audiences in health care, engineering, and...
Vertical: Specialized for a specific industry (banking, healthcare, energy) Assessing the health of your organization at a glance. Strategic: Quick overview of company’s health. In the context of social media, a relevant example was an article...
Companies in healthcare and insurance need to ensure that their technology infrastructure, record-keeping, and privacy policies are compliant with the Health Insurance Portability and Accountability Act of 1996 (HIPAA).
Perhaps we should participate, but there are tremendous national and international policy issues with healthcare in terms of who pays, where the incentives are lined up, what are the regulatory barriers.
We’re not talking about health, beauty, lifestyle or wellness information – that’s in addition to those consumers and medical professionals who go to Google to search on medical conditions, symptoms, drug data, and other directly related...
Recent healthcare legislation has brought hundreds of thousands of new Americans into the healthcare system, and many online tools and resources are appearing to manage personal health and improve doctor/patient dialogue.
Social networks can be invaluable for helping consumers with healthcare decisions, and also brand awareness for health practitioners, organizations and treatments -- as long as it's done right. But the study also found that social networks really...
In The News (election, political parties, healthcare reform, economic issues, recalls) Fastest Rising Health Queries hcg diet dr oz aspergers mcdonalds nutrition vitamin d deficiency appendicitis symptoms cholera nfp vacina h1n1 whooping...
The incorporated Health Grades data provides third party validation of the healthcare professionals listed on the site and means allows users to filter their searches beyond simply which insurance provider they support.
They are looking for engaged consumers, because the theory goes that the more educated the consumer, the more effective they are in using healthcare resources. Coupled with these market conditions is Obama's new patient centric healthcare...
Searching for Healthcare: How Online Communities are Changing the Face of Medicine Two health sites have merged in what many are saying will be a challenge to health search giant WebMD. The Revolution Health Network and Waterfront Media are joining...
Microsoft Secures Search Ad Partnership with Rodale's Health Sites Net Attracts Health-Seeking Surfers Majority of Online Health-Related Queries Start on Search Engines The New York Times has a great article about using the internet for information...
When Google Health officially launched yesterday, no company felt the competitive pressure more acutely than WebMD, the leading consumer healthcare portal. As a publisher, WebMD features advice and content to help people make more informed...
Fidelity Investments car+insurance stock united+healthcare Health Health The data are provided by Nielsen Online. Advertising Breakdown by Industry, January 2008 and February 2008 Industry Total Impressions, February 2008(M)
Google CEO Eric Schmidt in his keynote presentation at the Healthcare Information and Management Systems Society conference (HIMSS) explains the intent of the company's new product. The launching of Google Health last week and Microsoft's existing...
Google Blogger Attacks Sicko, BacktracksA Google blogger tried to rally healthcare advertisers against Michael Moore's latest documentary, Sicko, by advising them that they should increase their presence in the search results.
Google Blogger Attacks Sicko, BacktracksA Google blogger tried to rally healthcare advertisers against Michael Moore's latest documentary, Sicko, by advising them that they should increase their presence in the search results.
On Friday, Google Health account planner Lauren Turner tried to rally healthcare advertisers against Michael Moore's latest documentary, Sicko, by advising them that they should increase their presence in the search results in a blog post on the...
Healthcare Health insurance Job search by company is led by health and medically related categories, with those categories taking three of the first four slots, and making up 25.74 percent of the top 20 company searches.
A recent post on the business | bytes | genes | molecules blog talks about the investments being made by Google and Microsoft in Healthcare. Both companies are making serious investments in the healthcare vertical search space.
