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  1. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    Let's look at President Obama's healthcare.gov website below. The March deadline to sign up for health care is here, and as you can see by the Monthly Ad Budget graph, the peak of their spending was in February just before the deadline.

  2. Search Marketing and Social Media in Regulated Industries

    Companies in healthcare and insurance need to ensure that their technology infrastructure, record-keeping, and privacy policies are compliant with the Health Insurance Portability and Accountability Act of 1996 (HIPAA).

  3. Google Health Shutting Down Doesn’t Mean Google Has Abandoned Health

    We’re not talking about health, beauty, lifestyle or wellness information – that’s in addition to those consumers and medical professionals who go to Google to search on medical conditions, symptoms, drug data, and other directly related...

  4. Healthline Raises $14 Million to Grow Medical Search Engine

    They are looking for engaged consumers, because the theory goes that the more educated the consumer, the more effective they are in using healthcare resources. Coupled with these market conditions is Obama's new patient centric healthcare...

  5. Two Health Sites Merge to Challenge WebMD

    Searching for Healthcare: How Online Communities are Changing the Face of Medicine Two health sites have merged in what many are saying will be a challenge to health search giant WebMD. The Revolution Health Network and Waterfront Media are joining...

  6. WebMD CEO Fights Off Google Health Virus with SEO

    When Google Health officially launched yesterday, no company felt the competitive pressure more acutely than WebMD, the leading consumer healthcare portal. As a publisher, WebMD features advice and content to help people make more informed...