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Health Disease

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  1. Pre-PPC Strategies For Launching a New Product

    I can use lots of “fake meats” for new vegans still missing their beef and bacon, or stick to whole foods and lots of produce for people more concerned about reversing or preventing disease. A college-educated, married woman in her early 60s whose...

  2. Flu Shots & Symptoms: The Winter 2013 Outbreak of PPC Spending

    Bloomberg and the Center for Disease Control give insight into why Pennsylvania-based Rite Aid decided to focus their PPC more on the West Coast; occurrences of the flu began to rise in January, so Rite Aid took that into consideration and...

  3. Why Quality Score is One of the Least Important AdWords Metrics

    For example, “high cholesterol” is now defined as a disease, rather than a risk factor associated with heart disease. Everyone with total cholesterol over 200 is encouraged by drug companies and doctors to take statin drugs to lower that number...

  4. Two Health Sites Merge to Challenge WebMD

    The merger of Waterfront Media and Revolution Health Network builds on each company's complementary strengths to create a new industry powerhouse — thus enabling us to accelerate our efforts to reach the largest, most engaged audience and help...

  5. GenieKnows Its Verticals

    On the left hand side of the screen, a "Results by Category" box gives easier access to different segments or sources such as children, seniors, conditions and disease, and blogs GenieKnows is well positioned to take advantage of what could well...

  6. Afraid to Link Out? Think Again

    Ask yourself what's more useful: information that cites other government, education, and medical sites on a particular disease, or a page of copy describing the disease without referencing any authority sites?

  7. Geeking Out on Statistics

    NationMaster also recently rolled out StateMaster.com, a sister site that offers similar data mining on US state statistics, using sources such as the US Census Bureau, FBI, Centers for Disease Control and Prevention, and a variety of non-profit...