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Health Care

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  1. Flu Shots & Symptoms: The Winter 2013 Outbreak of PPC Spending

    So as far as searches go, CVS' Minute Clinic is deemed the winner as a go-to emergency health provider. For Walgreens, the "Take Care Clinic" is searched 9,900 times per month and generates 120 million results.

  2. Google Grants: An Introductory Search Advertising Guide for Nonprofits

    Google created the Grants program in 2003 to allow 501(c)(3) organizations (e.g.charitable health care centers, schools, etc.to advertise via the Google AdWords platform. That's right, Google takes care of the bill via its Google Grants program.

  3. Google as Your Identity Provider: Where Are We Now?

    But it’s not only the Federal Government; there were six NSTIC pilot programs approved all in a variety of verticals including ecommerce, health, education, even the Virginia Department of Motor Vehicles.

  4. Why Quality Score is One of the Least Important AdWords Metrics

    Quality scores, he avers, are to CPC what cholesterol is to heart health: A single number related to the end goal, but not a cause of it. Yet the marketing scare tactics have us all running around trying to manipulate our cholesterol through drugs...

  5. 3M on Winning the Second Click with Big Data Appliances at BrightEdge #Share12

    The other five business units are all business-to-business divisions, focussed on health care, safety, graphics and industrial materials. On Wednesday I will be moderating a panel at BrightEdge Share 12, on the theme of a "New Direction of SEO" and...

  6. Obama vs. Romney: Search for Next President Reveals Astonishing Facts

    Michelle Obama receives nine times more attention and searches than Obama’s health care reform.people per month search for Obama care.fellow Americans can't spell the president’s name correctly, at least not in Google.

  7. Google’s Legalize Love Campaign Pressures Governments on Gay Rights

    Earlier this year, we enhanced our transgender-inclusive benefits to cover transitioning procedures and treatment in accordance with the World Professional Association for Transgender Health’s (WPATH) Standards of Care, which includes coverage for...

  8. Seeing the Colossal Increase at Yahoo Sites in comScore’s U.S. Online Video Rankings

    For a sneak peak at the second episode in the ‘Remake America’ series, check out “Tough economy and health care troubles test small business owners. In February 2012, 179 million U.S. Internet users watched online video content in February 2012.

  9. Healthline and Wolfram Alpha Expand Health and Treatment Research Tools

    West Shell, Healthline's CEO, feels similarly – emphasizing that "Health care is inherently social," and should thus be taking advantage of advancements in social technology from recent years. Healthline and Wolfram Alpha have both announced new...