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  1. Introducing the Local Marketing Adoption Curve

    With clean, accurate data being pushed out to the entire ecosystem, you will ensure continued data health that will translate into accurate listings. The explosion of channels and devices has made the opportunity to connect with consumers more...

  2. Do Weak Links Reveal Powerful Opportunities?

    Links pointing to each domain are algorithmically assigned to a primary topic – arts, business, computers, health, home, and so on. In his excellent little book Linked, published in 2002, Albert Barabasi reports on an experiment conducted by Mark...

  3. Last-Minute SEO - Here Come the Holidays!

    Get a site health audit. If you have not had a site health audit in the past year, get one. Unless their business is summer-related, summer is the time of year where many website owners (and managers) slow down, kick back, grab a beer, and enjoy...

  4. The Content Hack That Will Unlock 100 Years of Journalistic Tips for Your Digital Strategy

    Below you can see an average copy of Men’s Health. Men’s Health It is this approach that shapes everything that a title like Men's Health will create and below we can see a basic example of what their may look like given what we can reverse...

  5. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    Joe Pulizzi of the Content Marketing Institute cited the financial industry as being even more regulated than the health industry. But it need not be that way. After all, everybody needsgood and reliable information when it comes to money.

  6. Forget Big Content – Small Content Is Critical to Search Success

    The idea is you open your favorite magazine (in my case "Men's Health") and record in top-level detail the key content on pages. And while that is true to some degree, it is also a view that is dangerously one-dimensional and lacking in real...

  7. Pre-PPC Strategies For Launching a New Product

    A college-educated, married woman in her early 60s whose husband is on meds for hypertension and whose daughter told her to watch a documentary on the relationship between food and health. But in order to use PPC to ask and answer questions about...

  8. SEO vs. SEM Timelines: A Medical Analogy

    A good doctor will understand that you have immediate needs and care about your long-term health. Most business owners don't understand how SEO works and, quite frankly, could care less. Nonetheless, they know it's important and just want to see...