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Heads Tails

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  1. Should Your SEO Strategy Target the Head or the Long Tail?

    Making Heads and Tails of TripAdvisor Usually, it's when prospects tell me they want to hire an SEO firm so their site will get ranked for one highly competitive keyword. After I take a deep breath, I prepare myself for the discussion that's about...

  2. Should Your SEO Strategy Target the Head or the Long Tail?

    Making Heads and Tails of TripAdvisor Usually, it's when prospects tell me they want to hire a SEO (define) firm so their site will get ranked for one highly competitive keyword. After I take a deep breath, I prepare myself for the discussion that...