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  1. Is BuzzFeed's Boom Making Brand Blogs Go Bust?

    Sensational headlines and weird compilations of related stories can drive page views but most companies succeed by attracting, engaging and converting readers to buyers. Did the social media news industry and elites invent something new called...

  2. For the 18th Time, Social Media Marketing Doesn’t Suck: How Twitter Drives Online Sales

    Ignore the headlines declaring an entire segment of the marketing industry dead based on incomplete research. Check out these headlines: Twitter is a relationship builder, loyalty program, PR/news channel and customer service venue all in one, for...

  3. Why Facebook Ad Haters Are Wrong – Here’s How Marketers Can Do Better

    The type of information the BBC reported is a prime example of the kind of harmful anecdotal story that winds its way through the digital world, grabbing catchy headlines, despite the very real lack of any kind of substance behind it.