He wanted to make it more engaging by creating “page turners”: 35 chapters that still added up to 50,000 words, short headlines and the integration of social elements. He opened the discussion talking about the fall of Kodak.
Interestingly, one of the changes in the number one position can be seen as a reflection of the marketplace drama that played out in business headlines over the past year. Retailers spent more than $2.3 billion on paid search advertising with...
Google's Penguin update grabbed the majority of online marketing headlines over the past two weeks with Matt Cutts, hyperbole, and fear motivating many SEO practitioners to expect the worst before the worst even materialized.
Ensure you have clear and concise headlines to capture readers attention. You must now consider a number of new factors when designing your website. These factors include modern design and content, usability and conversion, and search and social...
University news page: news.pitt.edu/in-the-headlines When it comes to link acquisition, SEO professionals and link builders have this long-standing infatuation with .edu links. Much of this preoccupation stems from a belief that Google bestows...
For instance, if you’re testing whether DKI improves performance, just use DKI in all your ad headlines. The headlines themselves can be worded according to the ad group – you’re testing the feature, not the specific words.
And finally, he also made headlines by saying of Google Glass that talking to glasses is "the weirdest thing" and can be inappropriate. Enhanced campaigns get Google+ annotations and an upgrade center.
Certain themes reoccur: headlines which tell me I may learn a useful tactic if I read the full post have always drawn my eye; hence the consistent appearance of "how to", "guide" and "ways" in the word clouds above.
The first thing users notice is content structure, headlines, headers, bolded elements, graphics etc. Content should be created with specific intent in mind, with headlines, and/or graphic headers that are obvious, short, surrounded by adequate...
Headlines Online commerce continues to growth in the double digits every quarter, and with more money being spent online, online vendors are constantly being presented with the opportunity to increase their online sales.
This can include headlines, text or content on the page, forms, buttons, etc. If landing page optimization and conversion funnel testing are not on the list of items that you're currently focusing on, then you're not getting the most out of the...
A mere 19 days later, a very interesting excerpt from "The New Digital Age", the upcoming book authored by Google Executive Chairman Eric Schmidt, made some headlines: In "SEO Revelations for 2013", I wrote this about rel=author: "This will be the...
Read this for more on creating engaging headlines. Create Descriptive and Engaging Headlines This is a net positive since most content on the web sucks. It should come as no surprise that this seismic shift in content attitude among marketers is in...
Type "t shape employee" into Google and you'll see headlines like "T-Shaped People: the New Employees of the Digital Age" and "T-Shaped Employees: The Key to Success in the New World". This management and employment philosophy has been around since...
Vringo made headlines last November when it successfully sued Google and AOL for damages based on online search-related patents. Microsoft has become the latest company to face a suit from Vringo subsidiary Innovate/Protect (I/P) engine over search...
A key takeaway from COPE that McGrane identifies is having distinct, yet cohesive, headlines for distinct platforms. Some of us are self-taught, some of us emulate or improvise or were mentored. As marketers, we draw on both our experience and...
Headlines Some may choose to skip the hypothesis because it is easier to create a few different ad or landing page variations, set them live, play the waiting game and hope for some positive changes. Others, whom I dare call the worst optimizers...
Internet memes, names of people or companies popularized by news headlines and even new slang words or other regional vernacular all have to be accounted for. Spell checking your queries has been a part of the search experience for a while.
I think I got pretty good at predicting what headlines would work—I was right probably about half the time, meaning it was no better than a coin flip. That’s what happened when Brian Christian wrote about the A/B test — the technology behind some...
If the ratio is skewed to new visitors, however, you might be delivering good headlines, but not substantial content. In just the last two years the changes have been dramatic. Panda and Penguin top the list as the most visible game-changers, but...
