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  1. Is BuzzFeed's Boom Making Brand Blogs Go Bust?

    BuzzFeed's rising popularity is creating its own buzz among content marketers who are wondering if the BuzzFeed platform is replacing company-owned blogs as one recent headline asked. Tagging itself as a media company for the social age, BuzzFeed...

  2. The Social CEO: 6 Reasons Why the CEO Must Lead the Way

    Quite a headline isn't it? It's human nature to be drawn to drama and controversy, so bad news can spread fast, meaning negative press can often replace years of positive media coverage. In a moment, bad news, a slip of the tongue, or bad public...

  3. 5 Rules to Effectively Use Press Releases for Links

    The real shame of the press release for links trend was all the sad attempts to drum up "news" or keyword stuff a headline. Keep Your Press Release About Real News Use the press release and the news as a draw to bring readers further into your site.

  4. Video, Journalists & PR: 3 Keys to Local Small Business Marketing #Pubcon

    For a Saturday alone the results (release views, headline impressions, video and image views, and links clicked) were impressive. That advice can take you a lot further when you have news you need to get out about your business to the local media...

  5. How to Create a Visible & Engaging LinkedIn Profile

    At this point, you can then review what your current LinkedIn profile looks like and determine changes in your URL, headline, summary, work experience, and skills. Then drill down to a solid 2-3 that line up with what you state in your headline...

  6. Boost LinkedIn Engagement and Lead Gen: Tips from SES Chicago Opener

    Pair a professional photo with a strong headline to instantly capture attention. Stay tuned to Search Engine Watch and find us on Facebook or Twitter for the latest news from SES Chicago. Sandler opened Day One of SES Chicago with her early morning...