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  1. The Social CEO: 6 Reasons Why the CEO Must Lead the Way

    Quite a headline isn't it? In a moment, bad news, a slip of the tongue, or bad public behavior can quickly displace positive brand sentiment with bad results in search, social media, and in the media.

  2. SEO in the Age of Apps: Diversifying Your Mobile SEO Strategy

    The minutiae of YouTube optimization deserves its own post but a few special caveats for mobile include adding keywords in the video file name and video headline as well as adding a video script in the description and uploading a script for closed...

  3. How to Create a Visible & Engaging LinkedIn Profile

    Primarily, the LinkedIn search engine is looking for these keywords in your title/headline, custom URL, your skills, and your work titles. At this point, you can then review what your current LinkedIn profile looks like and determine changes in...