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  1. 4 Tools and Tips That Will Help You Be a More Analytical Marketer

    Headline copy on key landing pages There are tons of tools out there for gathering data and guiding our strategies so we can make user-centered improvements to our marketing efforts. The real question is, what are the tools we can easily use that...

  2. 4 Amazing Things You Simply Must Know About Sensational Headlines

    An often overlooked but critical part of content marketing is the headline. The best content with a boring headline that does a poor job of giving the reader a reason to click has failed. Studies have shown that up to 80 percent of readers never...