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  1. Crush Content Marketing in 2014: 5 Outside-the-Box Techniques That Get Results

    Although you don't necessarily want to pump out cute cat content, there are a few important takeaway lessons about headline development that we can learn from BuzzFeed: These ultra-long headlines fly in the face of most headline-writing...

  2. 11 Must-Measure KPIs for Content Marketing Success

    Getting people to the site, and even shares, is more of a display of your headline writing and social media capabilities. The search community has always been infatuated with content in one format or another, and the saying "Content is King" isn't...

  3. The Social CEO: 6 Reasons Why the CEO Must Lead the Way

    Quite a headline isn't it? Image credit: 2013 Social CEO Report, CEO.com Here are some insights on social media and the CEO: percent of CEOs remain absent, with no social media presence. Two social networks have emerged as the preferred choice...

  4. SEO in the Age of Apps: Diversifying Your Mobile SEO Strategy

    The minutiae of YouTube optimization deserves its own post but a few special caveats for mobile include adding keywords in the video file name and video headline as well as adding a video script in the description and uploading a script for closed...