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  1. Ten Timely Tips for Terrific Title Tags

    It's used (most of the time) as the clickable text in a search result, it is the headline to your ad, the start of a (search) conversion funnel, and a facet of internal linking. I'm one of the many who calls headline writing a true art, because the...

  2. Break-Even CPC & Simple Landing Page Testing

    Headline In the relentless hunt for more conversions, being number one has never been so important in a digital marketing. But how to can you get on top and stay there? That will require a combination of tactics.

  3. 4 Ways to Make Your Blog Stand Out from the Pack

    Starting a headline with "How To" is one of the easiest ways to capture a reader's attention. But you're not the only one blogging. There are an estimated 68,124,670 WordPress sites, and for good reason; an active blog is necessary for a successful...

  4. 10 Huge Online PR Mistakes You Must Avoid

    You need a killer headline and a killer first paragraph. You've got to write a headline that immediately grabs their attention – that makes your pitch stand out from all the rest. Spend time crafting the headline.

  5. Top 10 Tips on Writing Top 10 Lists

    A strong, click-worthy headline is essential. Once you've got your topic, you need a headline (or title) that will grab readers. Nearly everyone loves reading top 10 lists. Whether it's listing the most beautiful celebrities, the world's richest...

  6. 4 Website Testing & Optimization Tips For More Revenue

    Users decide if they're going to stay or leave your site in fractions of a second, and your headline is typically where their eyes land. In a case study published on Visual Website Optimizer, LKR Social Media saw a 24 percent increase in newsletter...

  7. 2014 AdWords Wishlist

    I know these limits have been fixed since time immemorial, but think how good an ad you could write with a few more characters in your headline, now that you've got years of experience writing such concise, neat ads!

  8. Don't Stick a Fork in Guest Blogging Yet...

    The clarity of the rest of the article is just as questionable as the headline and bio. Needless to say, I take it pretty seriously when Google's head of webspam vents some frustration on the internet which leads to further link building fear...

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  9. 11 Must-Measure KPIs for Content Marketing Success

    Getting people to the site, and even shares, is more of a display of your headline writing and social media capabilities. The search community has always been infatuated with content in one format or another, and the saying "Content is King" isn't...

  10. A Great Strategy to Create In-Depth Evergreen Content

    Headline Let's face it, we knew it was coming. With Google increasingly putting the squeeze on poor marketing practices, either by punishing websites for using manipulative link building practices or having weak content and architecture, the...

  11. Is BuzzFeed's Boom Making Brand Blogs Go Bust?

    BuzzFeed's rising popularity is creating its own buzz among content marketers who are wondering if the BuzzFeed platform is replacing company-owned blogs as one recent headline asked. First Google tried to kill the press release.

  12. Content Syndication: How to Get Started

    Syndicating a headline, the first paragraph, and a link back to the blog, however, might make sense. Content syndication is the process of pushing your blog, site, or video content out into third-party sites, either as a full article, snippet, link...