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  1. Softer NSFR may not save repo, banks warn

    For now, the headline is that the final rule overall is great, but for actual repo desks it's not clear it's enough," says the first European bank's regulatory expert. Final rule slashes funding requirement for reverse repo, but applies it more widely

  2. Secret Sauce LoMo Tips for More PPC Sales

    Make sure description line 1 flows with the headline (it’s always appended) Paid search marketers have understood that mobile is important for some time, but few are leveraging the power of mobile advertising tailored for local traffic.

  3. Fines to rise as regulators continue to punish misconduct

    In a year of headline-grabbing settlements from the regulator, the record-breaking $16.65 billion penalty against Bank of America stood out. Repeated conduct failures lead to increase in average penalty amount

  4. 4 Tools and Tips That Will Help You Be a More Analytical Marketer

    Headline copy on key landing pages There are tons of tools out there for gathering data and guiding our strategies so we can make user-centered improvements to our marketing efforts. The real question is, what are the tools we can easily use that...

  5. 4 Amazing Things You Simply Must Know About Sensational Headlines

    An often overlooked but critical part of content marketing is the headline. The best content with a boring headline that does a poor job of giving the reader a reason to click has failed. Studies have shown that up to 80 percent of readers never...