The real shame of the press release for links trend was all the sad attempts to drum up "news" or keyword stuff a headline. Press release marketing has come under a lot more scrutiny for the kind of links that can look "unnatural" in a link profile.
USP in headline For instance, one test group should be a headline test, another could be a Description Line 1 test, and another a display URL test. Company name in headline vs. If you really want to learn what headline, call to action, or offer...
For a Saturday alone the results (release views, headline impressions, video and image views, and links clicked) were impressive. At Pubcon, which is taking place in New Orleans this week, presenters are providing a treasure trove of information...
Be specific in your headline – tell people exactly what you want and you’re more likely to get it. Most of us are under pressure to create, fresh, compelling content, whether it is to promote our own agencies, or to promote our clients.
Facebook tests larger photos and icons to increase the prominence of links – Inside FacebookNew link format test features bigger photos, no headline/summary, and domain-specific icons in bottom right corner of a post.
Why not a headline like: "Holy Cow – Taxes Due When? An elderly gentleman is rocking on the porch in the evening, next to his dog, who's lying down beside him and howling miserably. His neighbor finally can't stand it, so he walks over and asks...
Second, the text in the image is exactlythe same as the headline. It's astounding: big brands, with seemingly bursting-at-the-seams marketing budgets, gobs of support, and likely further agency support from various vendors, still produce lackluster...
Vary Page Title (Headline) and Title Tag The SEO world continues to shift its collective focus to all things content: content strategy, content generation, content marketing, etc. This is a net positive since most content on the web sucks.
It’s hardly headline news that Google is by far the most popular search engine for users in the U.S.and most of the world. But what is headline worthy: for two of the past three months, Google has owned 67 percent of the U.S.search market.
Employ a strict ad naming convention to identify at-a-glance what marketing campaign the ad is for, the target market, headline, and image such as: [abbreviation of marketing initiative]-[segment name]+Ad Headline-[image description] such as...
Crafting Your Ad Headline Optimizing your website is a balancing act. On one hand, you have the search engines and their need to understand what your website or specific page is about and have it fed to them in a manner that they can prioritize...
Instead of being forced to commit to a single enchanting headline, have several on-hand. Some of us are self-taught, some of us emulate or improvise or were mentored. As marketers, we draw on both our experience and learning to do the best work...
So, if the title is so important (on average, 8 out of 10 people will read your headline as opposed to 2 out of 10 who will read beyond the title, according to Copyblogger), why not spend some more time on it?
Headline: This is where you make a compelling promise to your audience so they continue reading. You can include a subhead as well to help expand on the initial promise in your headline. Headline: "Say Goodbye to Sinus Pain.
At this point, you can then review what your current LinkedIn profile looks like and determine changes in your URL, headline, summary, work experience, and skills. Then drill down to a solid 2-3 that line up with what you state in your headline...
Some of the more common A/B testing dogma you’ll hear is that headline copy should match your text ad copy or endorsements will raise your trust levels for the landing page. Is the message from the headline to the first sentence to the call-to...
Again, Ask went “deeper” to let us know that the country is split on Armstrong being stripped of his titles, most people think there’s no difference between the iPhone 5 and previous versions, people think Facebook stock is a bad buy, and the...
Headline: Page name Headline: 25 characters Headline: App name Traditional Facebook Ad to Website Body Copy: 90 characters Image: 100x72 pixels Destination: website Social: Shows related activity about a connected page.
For relevant search queries, Google dynamically generates an ad with a headline based on the query, and the text based on your most relevant landing page. It has been an action-packed year for paid search advertisers.
Pair a professional photo with a strong headline to instantly capture attention. LinkedIn rose to popularity as a job finding network, though as Agent-cy CEO Jasmine Sandler pointed out in her pre-keynote workshop this morning, it has evolved into...
