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  1. Forget Big Content – Small Content Is Critical to Search Success

    And given that user behaviors are also changing with regard to how we use search engines generally, it results in much larger search volumes for longer tail terms. We've already discussed how changing search behavior is pushing traffic further down...

  2. Why You Must Optimize and Create Content for More Than Just Conversion-Centric Queries

    Conductor research (disclosure: I work for Conductor) shows that long-tail queries do in fact convert at a rate greater than head terms. Industry research shows that 86 percent of buyers begin their buying process with a non-branded search.

  3. How to Report Organic Search Traffic Gains After Filtering 'Bad' Traffic

    The site is so incredibly big that it's absolutely the "very long tail" that drives the business. Sometimes there is cause to remove "bad content" from the search engines' indexes. Numerous "search results" pages were indexed and driving loads of...

  4. Google Penguin 2013: How to Evolve Link Building into Real SEO

    Focusing on long-tail keywords renders more immediate results, increases the breadth of a website (remember Panda), and builds authority that will ultimately help the head term. This prospect creates fear for many small businesses who depend on...

  5. International SEO Gone Wrong: 7 Assumptions Can Ruin Your Program

    On top of that, some cultures trend towards low search volumes in head terms, but massive volume for long-tail combinations. Is the official language of a country its dominant language in search? In the U.S.there are tens of millions of non-English...