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  1. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    Once you head into November, searches for Christmas-specific terms drop until summer again, potentially leaving you out in the cold. Hard to believe? Take a look at U.K.department store Selfridges, which last year opened the doors to its festive...

  2. Marin Software Adds Support for Russia's Largest Search Engine

    For his part, Bernard Lukey, head of international sales at Yandex, says, "Yandex is a dominant vehicle for companies interested in reaching the fast-growing Russian market. Advertising platform Marin Software announced support for Yandex - Russia...

  3. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    Now that your head is about to explode with the many examples you've seen of content marketing done well by financial institutes, and with your own ideas for your series of blog posts and infographics, get it all down on paper and start...

  4. Forget Big Content – Small Content Is Critical to Search Success

    Before you even begin to look at what data may be out there from a search perspective, it's important you get inside the head of those you wish to attract with the content in the first place. It has, therefore, amplified the argument that "brand as...