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  1. Web Analytics 101, Part 2

    Consider HBX, WebTrends, and Lyris (formerly ClickTracks). When using Web analytics, it's easy to get caught up in all the numbers and statistics and lose sight of the overall goal -- getting the intelligence you need to make effective adjustments...

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  2. CMS Watch says Google Analytics and Omniture are “over-hyped”

    VisualSciences: HBX Analytics Earlier this week, CMS Watch said that Google Analytics and Omniture are “over-hyped. This is a distant echo of the classic complaint by the Brits during World War II that the Yanks stationed in their country were...

  3. Comparing Web Analytics Packages

    So far, he has lists covering HBX Analytics, NetInsight, Clicktracks, and IndexTools. The report looks at performance, accuracy, and capabilities of Clicktracks, Google Analytics, IndexTools, Omniture SiteCatalyst, Unica Affinium NetInsight, Visual...

  4. Web Analytics Shootout Data Released

    Analytics packages included in the study were Clicktracks, Google Analytics, IndexTools, Omniture SiteCatalyst, Unica Affinium NetInsight, WebSideStory HBX Analytics, and WebTrends. For instance, HBX Analytics had a tendency to report lower traffic...