If that's the case, then it really gives black hatters free reign to test new techniques at will, safe in the knowledge that the slate can be wiped clean. The announcement that Google had created and launched a Disavow Links Tool to allow people to...
But, my tinfoil hatters, there's new and more pressing news to report. Sometimes, when you write a weekly column, the news breaks just before press time. As much as "Stop the Press! makes for a great scene in a movie, in reality it's usually more...
The First SEO Republic Forumed from Jim Hedger at Search Engine Guide looks at the idea of search engine forums shaping up as an almost "horseshoe shaped congress" with black hatters on one end, white hatters in the other and some in the middle...
Are white hatters naive by not being aggressive with SEO? Are black hatters unethical and subverting search quality by going too far with search engines? For our Search Engine Watch members, I've posted a long
As an aside, I've also heard Jill take flak for saying she doesn't work in competitive industries, with the suggestion then being what exactly do she or other "white hatters" actually do? Jill Whalen, one of our white hatters, essentially said that...
