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Hashtags

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  1. Optimizing Second Screen Engagement: Lessons for Brands From Twitter

    Fifty percent of Super Bowl ads this year used hashtags. TV commercials using hashtags averaged 1.6X higher engagement on Twitter. Day 2 of SES New York started off with a keynote by Joel Lunenfeld, Vice President of Global Brand Strategy from...

  2. Visual Storytelling: The Key Weapon to Content Marketing

    Also consider the use of contests and hashtags (Red Bull’s #summeriscoming contest) to get users to join in on the story. Thanks to social networks, we’ve naturally been driven to a host of metrics that include attributes of “engagement” and...

  3. Baby Girl Named Hashtag

    Popularized by Twitter, hashtags are the # symbol, and used in front of keywords, phrases, or topics. A baby girl has been born and given the name Hashtag (and no, that isn't her over there on the right).

  4. Google, Bing & Yahoo Tracking the 2012 Presidential Election Results

    Users can also see what social media users are talking about, which political hashtags are trending, tweets from influencers, and trending search topics. All three of the major U.S.search engines are catering to Americans’ insatiable need for...

  5. Get the Picture: Brands Use Instagram for Visual Marketing

    Use trending hashtags or create your own hashtag. Host a photo competition and ask customers or brand advocates to post pictures using hashtags to identify.The brand Flomotion sponsored a recent surf competition and held an Instagram photo contest...