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  1. Crowdsourcing Gone Wrong: How Brands Can Avoid Messy Marketing Mistakes

    Early last year, over on Twitter, McDonalds decided to use the hashtag #McDStories to get customers to share their stories of McDonalds. We've all heard about the wisdom of crowds, with Wikipedia and even entire industry of television voting shows...

  2. 13 Twitter PR Secrets to Report News, Gain Publicity, & Build Relationships

    Avoid abusive hashtag highjacking, using a hashtag in a tweet that has no relation to the hashtag subject or event matter. Journalists, move over. Companies and organizations breaking news via a tweet is the new “normal” of public relations, media...

  3. Second Screen Engagement: Twitter VP @joell to Share Latest Trends #SESNY

    During the Super Bowl last month, 50 percent of all brands included a hashtag in their spot. The leading event for experienced marketing and advertising professionals will take place March 25-28, 2013, at the New York Marriott Marquis.