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  1. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    In between live tweeting from the event, posting pics, and overusing the infamous hashtag (#CZLSF), I was able to attend some great sessions from a variety of talented speakers. On Tuesday, I had the opportunity to attend the fabulous ClickZ Live...

  2. SEO Strategies for JavaScript-Heavy Single Page Applications or AJAX Sites

    As the hashtag part of a URL is visible to the local browser but not the server, standard bot indexing practices that follow links fail in the absence of a sophisticated emulation of the JavaScript logic by the indexing robot.

  3. 5 Brilliant Ways to Use #Hashtags in Social Media Marketing

    Out of the 34,707 regular tweets (tweets that don't include an @ reply or a retweet) that the Interbrand 100 companies posted, 45 percent included at least one hashtag and more than 67 percent included one or more hashtags.

  4. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    It started with a few protesters tweeting pics of the billboard with the hashtag #BOboycott. Previously, on British Outfitters … Lisa Hughes, British Outfitters' most recent New York hire, was sitting in the office of her boss, Don Makerfield...

  5. Can You Build Buzz Like Brands Advertising in the Super Bowl?

    Twitter also dominates the conversation at this point with 70 percent of total mentions of "Super Bowl Ads" across the web, which explains why every one of the teased ads includes a hashtag; however, none of the pre-released ads hashtags have yet...

  6. The 2014 Super Bowl Commercials Just Kicked Off

    Feature your product; for example, film a score in jelly beans or write out your hashtag in dancing Wheat Thins. Based on new data released by Unruly Media, digital marketers now know that 60 percent of the most shared Super Bowl ads of all time...