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Harvard Business School

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  1. Susan Wojcicki Replaces Salar Kamangar as Head of YouTube

    Wojcicki studied history and literature at Harvard University and graduated with honors in 1990. She also received her master's in economics from the University of California, Santa Cruz in 1993 and a Master's in Business Administration from the...

  2. Fake Online Reviews Cost 19 Companies $350,000

    In a 2011 Harvard Business School study, a researcher found that restaurants that increased their ranking on Yelp by one star raised their revenues by 5 to 9 percent. When people read online reviews of a business, it's often difficult to figure out...

  3. 10 Vital Steps to Building Social Influence

    Harvard Business Review recently challenged the long-term value of influence in the context of the “iPhone affect” over time, citing the importance of an integrated marketing strategy that leverages peer-to-peer and traditional marketing campaigns...

  4. Creative Content Marketing: Winning Hearts, Minds & Wallets

    In this section of the session, Odden highlighted a number of creative content examples, such as Tom Fishburne, who started drawing cartoons on the backs of Harvard Business School cases. His cartoons have grown by word of mouth to reach 100,000...

  5. Groupon Counters Google Offers By Hiring Exec. Who Worked On Their Local Offerings

    She is currently a board member of The Jones Group and holds an MBA from Harvard Business School. While Google launched their new Offers service last week - a coupon product similar to Groupon, the company that turned down a $6 billion offer...

  6. Fear the Google

    Harvard Business School's Ben Edelman is perhaps the most notable in this category. Their entire business model is built around Google. If you take the time to watch Stine's video, you'll see a business inspired by a market opportunity witnessed in...

  7. Yahoo Confirms Icahn Proxy Fight

    Trained in both law and economics, Bebchuk holds an LL.M.and S.J.D.from Harvard Law School and an M.A.and Ph.D in Economics from the Harvard Economics Department. He joined the Harvard Law School faculty in 1986 as an assistant professor, becoming...

  8. Yahoo Names New CFO

    Jorgensen holds a Bachelor of Arts from Stanford University with a major in Economics, and a Masters of Business Administration from Harvard Business School. announced today it will appoint Blake Jorgensen, the co-founder of Thomas Weisel Partners...