Harvard Business Review recently challenged the long-term value of influence in the context of the “iPhone affect” over time, citing the importance of an integrated marketing strategy that leverages peer-to-peer and traditional marketing campaigns...
In this section of the session, Odden highlighted a number of creative content examples, such as Tom Fishburne, who started drawing cartoons on the backs of Harvard Business School cases. His cartoons have grown by word of mouth to reach 100,000...
Porter’s Five Forces analysis framework was developed at Harvard Business School in 1979. Today it is still one of the most influential, respected, and extensively-used frameworks by business strategists to help determine the competitive...
The keynote speaker at Covario’s InflectionPoint 2012 conference, Beane shared the tale of his introduction to 24-year-old Harvard grad Paul DePodesta and how, together, the two used mathematical formulas and quantitative analysis to level the...
An early Twitter adopter and tech start-up angel investor, he spoke with Harvard Business School students about social media in 2009. Webpreneur Stanley K. Burrell, better known as former rapper MC Hammer, is working on a new search engine called...
She is currently a board member of The Jones Group and holds an MBA from Harvard Business School. While Google launched their new Offers service last week - a coupon product similar to Groupon, the company that turned down a $6 billion offer...
Preparing for the Big Mobile Revolution - Harvard Business Review Harvard Remix John F. Also, the child's school will receive a $25,000 grant. How to Configure Analytics for Your Small Business Website by Rob Chant
The assistant professor at Harvard Business School (who, it should be noted, is involved on a lawsuit against Google, is a member of the Alliance Against Bait and Click, and also has ties to Microsoft) has also authored several other interesting...
The site had expected a negative impact, based on Harvard Business School Professor Benjamin Edelman's recent experiment which indicated that renaming "Sponsored Links" (Edelman's research was conducted prior to the "Ads" name change) to "Paid...
Twitter's Glass Ceilings and Its 90/10 Problem Posted by Nathania Johnson Jun 2, 2009 New Twitter stats from the Harvard Business School reveal interesting demographics surrounding the popular social chat network.
New Twitter stats from the Harvard Business School reveal interesting demographics surrounding the popular social chat network. Unlike other social networks, it's very male-centric and it's more like Wikipedia than Facebook.
She is a graduate of Harvard Business School and received a magna cum laude degree from Harvard College. She is the co-author of the business best-seller, "Groundswell: Winning in a World Transformed by Social Technologies", published by Harvard...
Harvard Business School's Ben Edelman is perhaps the most notable in this category. Their entire business model is built around Google. If you take the time to watch Stine's video, you'll see a business inspired by a market opportunity witnessed in...
Trained in both law and economics, Bebchuk holds an LL.M.and S.J.D.from Harvard Law School and an M.A.and Ph.D in Economics from the Harvard Economics Department. He joined the Harvard Law School faculty in 1986 as an assistant professor, becoming...
The authors have boiled down the Google Way into simple bromides they can teach you at Harvard Business School, or rather, Babson College. Now, two Harvard Business Review authors claim they've reverse-engineered the secret to Google's innovation...
For hardcore business knowledge there's only one source: The Harvard Business Review. At Search Engine Strategies Chicago, Seth Godin was asked how a small diving school could stand out from the competition.
Jorgensen holds a Bachelor of Arts from Stanford University with a major in Economics, and a Masters of Business Administration from Harvard Business School. announced today it will appoint Blake Jorgensen, the co-founder of Thomas Weisel Partners...
Michalak, the Executive Director of the Harvard Business School. I'm honored to be listed as one of his colleagues but I've never met the man, spoken at Harvard or attended the B-School. For example, people search on Business.com is powered by...
Michalak, the Executive Director of the Harvard Business School. I'm honored to be listed as one of his colleagues but I've never met the man, spoke at Harvard, or attended the B-School. People search on Business.com is powered by ZoomInfo.
During a panel about search at the Harvard Business School Cyberposium, Mark Kroese, general manager of information services and merchant platform product marketing for MSN, told the audience that MS doesn't plan to integrate desktop search in the...
