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Harvard Business Review

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  1. The Evolution of Guest Blogging: Where Does it Stand in 2014 and Beyond?

    According to the Harvard Business Review, it begins with your brand which is "your personal promise to the market and to the world. Are you promoting a specific business, or building your brand as the foundation for a career in a specific industry?

  2. Fake Online Reviews Cost 19 Companies $350,000

    In a 2011 Harvard Business School study, a researcher found that restaurants that increased their ranking on Yelp by one star raised their revenues by 5 to 9 percent. When people read online reviews of a business, it's often difficult to figure out...

  3. 10 Vital Steps to Building Social Influence

    Harvard Business Review recently challenged the long-term value of influence in the context of the “iPhone affect” over time, citing the importance of an integrated marketing strategy that leverages peer-to-peer and traditional marketing campaigns...

  4. Google Health Shutting Down Doesn’t Mean Google Has Abandoned Health

    For more detail, Michael Shrage’s article in the Harvard Business Review’s Blog Network provides a thoughtful viewpoint Google Health’s innovation demise. Google’s original business leader left to start another health information company and the...

  5. Social Media Mastery: Wisdom from the Leaders of Coca-Cola

    Joe Tripodi, EVP and Chief Marketing Officer of Coca-Cola, recent authored an article in the Harvard Business Review where he also discussed the focus on expressions, liquid and linked. In all of this, it’s sometimes easy to overlook the lessons...

  6. Clay Shirky, Author of "Here Comes Everybody", to Keynote at SES San Jose

    He has appeared in The New York Times, Time, The Wall Street Journal, the Harvard Business Review, and others. Shirky has spoken and written extensively on the Internet since 1996, with regular columns in Business 2.0, FEED, OpenP2P.com and his own...

  7. Building a Data-Driven Organization

    This is one of the key points made in Thomas Davenport's paper "Competing on Analytics" (note: Harvard Business Review charges a fee to access the paper). Work on things that are important to the business from the beginning.

    Published
  8. Yahoo Confirms Icahn Proxy Fight

    Bebchuk's recent writings include Pay without Performance: the Unfulfilled Promise of Executive Compensation (Harvard University Press, 2004, co-authored with Jesse Fried), "The Case for Increasing Shareholder Power" (Harvard Law Review, 2005...

  9. Q&A with Nicholas Carr, author, The Big Switch

    That's the premise of The Big Switch: Rewiring the World, from Edison to Google, the latest book by Nicholas Carr, former executive editor of the Harvard Business Review. KR: In our recent SES webcast, you cautioned SEOs to use their power...

  10. Is the World Ready for Utility Computing?

    That's the premise of The Big Switch: Rewiring the World, from Edison to Google, the latest book by Nicholas Carr, former executive editor of the Harvard Business Review. In today's SearchDay, "Q&A with Nicholas Carr, author, The Big Switch," we...