Harvard Business Review recently challenged the long-term value of influence in the context of the “iPhone affect” over time, citing the importance of an integrated marketing strategy that leverages peer-to-peer and traditional marketing campaigns...
The story in the Harvard Business Review was titled, "Did eBay Just Prove That Paid Search Ads Don't Work? Can you say that for your business? This week the office was buzzing about eBay’s study on the effectiveness of PPC for their business.
Porter’s Five Forces analysis framework was developed at Harvard Business School in 1979. Today it is still one of the most influential, respected, and extensively-used frameworks by business strategists to help determine the competitive...
It was just released last month and the result of a blog post he wrote for the Harvard Business Review that became one of the most popular and most commented posts on the site. There is a saying that goes something like this: “Are you working in...
Last summer, I had the privilege of doing a podcast with Gary King, the Harvard professor and co-founder of this social media monitoring company. JC: What else are you paying attention to over there in Harvard land?
For more detail, Michael Shrage’s article in the Harvard Business Review’s Blog Network provides a thoughtful viewpoint Google Health’s innovation demise. Google’s original business leader left to start another health information company and the...
Joe Tripodi, EVP and Chief Marketing Officer of Coca-Cola, recent authored an article in the Harvard Business Review where he also discussed the focus on expressions, liquid and linked. In all of this, it’s sometimes easy to overlook the lessons...
Preparing for the Big Mobile Revolution - Harvard Business Review Harvard Remix John F. Our big gift for small businesses - Google Small Business How to Configure Analytics for Your Small Business Website by Rob Chant
Co-creation isn't a new idea, having been first put forward by CK Prahalad & Venkat Ramaswamy in their Harvard Business Review article "Co-Opting Customer Competence" back in 2000. Sears has essentially created a feedback engine with its customers...
He has appeared in The New York Times, Time, The Wall Street Journal, the Harvard Business Review, and others. They get in front of consumers who are already raising their hands for more information about your business.
He has appeared in The New York Times, Time, The Wall Street Journal, the Harvard Business Review, and others. Shirky has spoken and written extensively on the Internet since 1996, with regular columns in Business 2.0, FEED, OpenP2P.com and his own...
This is one of the key points made in Thomas Davenport's paper "Competing on Analytics" (note: Harvard Business Review charges a fee to access the paper). Work on things that are important to the business from the beginning.
Bebchuk's recent writings include Pay without Performance: the Unfulfilled Promise of Executive Compensation (Harvard University Press, 2004, co-authored with Jesse Fried), "The Case for Increasing Shareholder Power" (Harvard Law Review, 2005...
Now, two Harvard Business Review authors claim they've reverse-engineered the secret to Google's innovation process. The authors have boiled down the Google Way into simple bromides they can teach you at Harvard Business School, or rather, Babson...
That's the premise of The Big Switch: Rewiring the World, from Edison to Google, the latest book by Nicholas Carr, former executive editor of the Harvard Business Review. KR: In our recent SES webcast, you cautioned SEOs to use their power...
That's the premise of The Big Switch: Rewiring the World, from Edison to Google, the latest book by Nicholas Carr, former executive editor of the Harvard Business Review. In today's SearchDay, "Q&A with Nicholas Carr, author, The Big Switch," we...
Remember when I discussed the Harvard Business Review findings about viral marketing ratios? Facebook Business Page Creation -- Fan invite and build out; regular fan communication and commenting I have a circumstance that warrants link buying.
For hardcore business knowledge there's only one source: The Harvard Business Review. You'll find the brightest minds discussing some of the most forward-thinking business strategy you'll find anywhere.
Carr is perhaps best known for the article, "IT Doesn't Matter," which he wrote for the Harvard Business Review in May 2003. We quickly learn this in the publishing business. I read very few -- in part because time is an issue, in part because...
A former executive editor of the Harvard Business Review, Nick's 2004 book, Does IT Matter? Nick Carr, author of The Big Switch: Rewiring the World from Edison to Google, is the keynote speaker at Search Engine Strategies London, which will be held...
