Harvard Business Review recently challenged the long-term value of influence in the context of the “iPhone affect” over time, citing the importance of an integrated marketing strategy that leverages peer-to-peer and traditional marketing campaigns...
The story in the Harvard Business Review was titled, "Did eBay Just Prove That Paid Search Ads Don't Work? What I like most about digital marketing, and PPC specifically, is the constant evolution of the product and the amount of studies that are...
In this section of the session, Odden highlighted a number of creative content examples, such as Tom Fishburne, who started drawing cartoons on the backs of Harvard Business School cases. TopRank Online Marketing CEO Lee Odden presented his SES...
Set up by their friends and fellow Harvard alumni, Divya Narendra and Aaalap Mehadevia, SumZero is aimed at a small community of professional investors. You may think that the rest of the social media world might as well just turn around, go home...
Hanger founded the online magazine for college women during her senior year at Harvard in 2009. Dorm decor, fall school fashion, and search engines? Microsoft wanted to show young women that its Bing search engine is worth checking out, so when it...
It did, however, reveal a list of paid academic researchers in the fields of artificial intelligence, networking, privacy and security from top institutions such as Cambridge, Harvard, Princeton and Stanford.
Porter’s Five Forces analysis framework was developed at Harvard Business School in 1979. Today it is still one of the most influential, respected, and extensively-used frameworks by business strategists to help determine the competitive...
The keynote speaker at Covario’s InflectionPoint 2012 conference, Beane shared the tale of his introduction to 24-year-old Harvard grad Paul DePodesta and how, together, the two used mathematical formulas and quantitative analysis to level the...
An early Twitter adopter and tech start-up angel investor, he spoke with Harvard Business School students about social media in 2009. Webpreneur Stanley K. Burrell, better known as former rapper MC Hammer, is working on a new search engine called...
It was just released last month and the result of a blog post he wrote for the Harvard Business Review that became one of the most popular and most commented posts on the site. There is a saying that goes something like this: “Are you working in...
Last summer, I had the privilege of doing a podcast with Gary King, the Harvard professor and co-founder of this social media monitoring company. JC: What else are you paying attention to over there in Harvard land?
For more detail, Michael Shrage’s article in the Harvard Business Review’s Blog Network provides a thoughtful viewpoint Google Health’s innovation demise. Recently, Google announced that it will close Google Health to new consumers on January 1...
Joe Tripodi, EVP and Chief Marketing Officer of Coca-Cola, recent authored an article in the Harvard Business Review where he also discussed the focus on expressions, liquid and linked. We follow the feeds and influencers that help inspire our...
The first, in fact, were the Harvard University Library, the University of Michigan Library, the New York Public Library, Oxford's Bodleian Library, and Stanford University Libraries (SULAIR). The Google Books project has scanned over 12 million...
She is currently a board member of The Jones Group and holds an MBA from Harvard Business School. While Google launched their new Offers service last week - a coupon product similar to Groupon, the company that turned down a $6 billion offer...
It is like Harvard admitting preschoolers," the Brandeis Hoot stated. Okay, I understand slang terms becoming so popularly used that they enter our mainstream vocabulary.so the adding of muffin top to the Oxford dictionary makes some sense.
A study last year from Harvard with Brigham and Women's Hospital deemed social networks the "Wild West" when it comes to health information. The study looked at diabetes communities on Facebook, with the main concern being promotional activity of...
Preparing for the Big Mobile Revolution - Harvard Business Review Harvard Remix John F. Search Engine Optimization Mobile SEO Toolkit by Gary-Adam Shannon Using this custom built bookmarks file, you can turn your mobile platform into a viable SEO...
The assistant professor at Harvard Business School (who, it should be noted, is involved on a lawsuit against Google, is a member of the Alliance Against Bait and Click, and also has ties to Microsoft) has also authored several other interesting...
YouTube's Citizen Tube blog reports that "what is widely considered to be one of the best speeches in American history" has been remixed into a crowdsourced style of video by Harvard's Kennedy School to celebrate and re-create the iconic and...
