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Harry Potter Theme Park

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  1. David Meerman Scott on The New Rules of Marketing and PR

    David started with a story of Cindy Gordon, the marketing executive at Universal Theme Parks who launched the Harry Potter theme park. Along came the Internet and the World Wide Web. The rest is history.and the present and the future.

  2. SES Day 1 Keynote: David Meerman Scott [LIVE BLOG]

    He's launches right into a story about launching the Harry Potter theme park. And we're done. Time for panels, expo room, etc. Follow me on Twitter (@nlj) and stay tuned for more live blogging from SES New York over the next three days!