A poll by Harris Interactive for Buddy Media showed that brands are hampered by finding the right ROI metrics in their adoption of social media campaigns to reach locally, on a global scale. Harris conducted the Buddy Media poll on line, talking to...
A recent Harris Interactive poll of online users commissioned by Yahoo showed that Web search users on average needed between 3 and 4 searches to find what they needed. Yahoo has begun testing Search Assist, a new search refinement that could have...
A Harris Interactive poll conducted for Yahoo Local found that 67 percent of respondents said they would be likely to post an online rating or review, and 79 percent of respondents said they'd be likely to be influenced by such a rating or review.
Last fall, Yahoo commissioned Harris Interactive to conduct a poll to gauge users' likelihood of posting ratings or reviews of local businesses to Yahoo Local. The Harris poll also asked users about the effect ratings and reviews might have on...
A Harris Interactive poll conducted for Yahoo Local found that 67 percent of respondents said they would be likely to post an online rating or review, and 79 percent of respondents said they'd be likely to be influenced by such a rating or review.
