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  1. What on Earth is a Nexialist and Why Are They So Good at Link Building?

    But HARO is also great for writers and journalists who want to find real or unusual stories that they would not normally come across. A nexialist was able to see the connections between different disciplines that others could not see, was skilled...

  2. The Quick Guide to Developing Customer Personas

    Use networks like HARO. However, there is less discussion about how to actually go about conducting persona research. In order to develop successful persona profiles, you need to know where to get the information and the right questions to ask.

  3. Online PR and Getting Links From Major Media: 6 Examples

    But thanks to Peter Shankman and his site, Help A Reporter Out (HARO), you can now get in direct touch with journalists by answering their questions. Sign up for the HARO service and you receive three e-mails a day listing journalists looking for...