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Hard Search Tail

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  1. More Panda 4.0 Findings: Syndication, User Engagement, Indexation & Keyword Hoarding

    Since we've been told that Panda can take 10 days to fully roll out, I was wondering if the Panda tremors I noticed a week into Panda was the tail end of Panda 4.0. The content on the site is definitely high quality, but there's no way the homepage...

  2. So... You Think SEO Has Changed?

    Only the data sources have slightly changed and people are more aware of the importance of long-tail keywords. Search engine optimization remains an important part of the digital marketing landscape, and the path to long term success is relatively...

  3. Why Is It So Hard to Increase Your Search Rankings By One Spot?

    You will get most of your traffic from the long tail, but the head term has the most branding value. Why it is so hard to tell what it will take to increase your rankings for specific search phrases? Investments you make in your SEO strategy, if...

  4. Linkable Asset Strategy: How to Pick & Prioritize Assets

    A single, relevant, traffic-driving, mid-tail term like "home security cameras" can be turned into a range of overlapping content types, including: The reason potential search demand is important is because we want this content to drive traffic.

  5. Google Penguin 2013: How to Evolve Link Building into Real SEO

    Focusing on long-tail keywords renders more immediate results, increases the breadth of a website (remember Panda), and builds authority that will ultimately help the head term. This is good for news aggregators and other sites that reuse content...

  6. 3 Hot Bing Ads Features for 2013 from a Certified Search Nerd

    And I’ll work hard to translate fun (I really do think this is fun) topics like optimization using quality score, statistical significance, and long-tail account management into plain language. From my corner of the search marketing industry, there...