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Hard Part

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  1. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    Part of the problem is SEO education, and part of the problem includes financial goals. So, when Panda focuses on user happiness, it’s not hard to see why sites employing deceptive tactics like what I mentioned above would have a hard time battling...

  2. Right to Be Forgotten: Google Refreshes Stats

    For the most part, Google’s decision to remove or not remove URLs has taken on a pretty consistent theme. Google got hit hard this year with "Right to Be Forgotten" requests from European countries. Last week, Google updated its Transparency Report...

  3. 2 Mistakes That Cause Advertisers to Quit AdWords Just When They’re on the Verge of a Breakthrough

    So AdWords traffic can represent the perfect "stress test" for your business fundamentals – but only if you get the AdWords part right to begin with. But even without thinking hard, an advertiser might focus on any of the following:

  4. There's a Good Chance Google Is Rejecting Some of Your Products Right Now

    Similar to Google Product ID, Product Manufacturer Part Numbers or MPNs on Google traditionally have not been limited for character length. Google Shopping inventory format update puts a hard stop on title characters for products in your data feed.

  5. Court Rules Yelp May Demand Money for Adding and Removing Reviews

    For its part, Yelp is pleased with this ruling. It has the right to charge for legitimate advertising services, and the threat of pushing negative reviews up is little more than hard bargaining. They declined the offer, but Yelp allegedly made...

  6. The Challenge of Enterprise Link-Building in a Content Marketing World

    And this is where the hard part usually is at the enterprise level. This is why it’s very important to have SEO education for executive stakeholders be part of your ongoing SEO program. The potential impact to SEO performance needs to be clearly...