SEO News

Hard Part

  1. Your Guide to Structured Snippets for SEO

    True, you’ll miss out on a bit of brand visibility and a few opportunities to convert on-the-fence users, but for the most part, structured snippets shouldn’t affect the number of people going through the sales process on your site.

  2. Netting problems will restrict pension funds, FCMs warn

    In February 2013, the US Department of Labor (DOL) issued an important advisory opinion for pension funds, declaring that collateral posted as part of a cleared derivatives trade should not be considered plan assets and would therefore be...

  3. 4 Pitfalls to Avoid Heading Into the Holidays

    Too often we see brands have their campaigns hit budget caps that during the regular part of the year they would never come close to hitting, but during holiday those bets are off. We’ve also experienced a huge spike in volume that was all part of...

  4. Industry confronts hard choices in CCP recovery debate

    Some critics insist CCPs should not be able to count non-funded contributions as part of their default waterfalls, saying the mechanics around the exercise of CCP assessment powers renders them inherently unreliable.

  5. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    Part of the problem is SEO education, and part of the problem includes financial goals. So, when Panda focuses on user happiness, it’s not hard to see why sites employing deceptive tactics like what I mentioned above would have a hard time battling...

  6. Right to Be Forgotten: Google Refreshes Stats

    For the most part, Google’s decision to remove or not remove URLs has taken on a pretty consistent theme. Google got hit hard this year with "Right to Be Forgotten" requests from European countries. Last week, Google updated its Transparency Report...

  7. 2 Mistakes That Cause Advertisers to Quit AdWords Just When They’re on the Verge of a Breakthrough

    So AdWords traffic can represent the perfect "stress test" for your business fundamentals – but only if you get the AdWords part right to begin with. But even without thinking hard, an advertiser might focus on any of the following:

  8. There's a Good Chance Google Is Rejecting Some of Your Products Right Now

    Similar to Google Product ID, Product Manufacturer Part Numbers or MPNs on Google traditionally have not been limited for character length. Google Shopping inventory format update puts a hard stop on title characters for products in your data feed.

  9. Court Rules Yelp May Demand Money for Adding and Removing Reviews

    For its part, Yelp is pleased with this ruling. It has the right to charge for legitimate advertising services, and the threat of pushing negative reviews up is little more than hard bargaining. They declined the offer, but Yelp allegedly made...