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  1. Learning to Carry Your SEO Baggage

    If you’ve been hit, and you’ve lost your placement for the phrases that you Google every morning to see whether or not it will be a good day, look to those links. A Suitcase Full of Links Links are one of the biggest sources of complicated baggage...

  2. Your Job Is to Make Google Look Good

    Other Person: "You are telling me I need links, but I can't simply buy them. Links are given by publishers for a reason, and it's generally intended to benefit the publishers themselves — via the seemingly indirect means of being of benefit to the...

    Published
  3. "Which Update?" Is the Wrong Question

    is a frightening truth, a belief that it could be either and thus, a belief that the site is lacking in the area of links, quality, and content. Let’s imagine that those sites you build links on had low-quality content.

  4. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    But let’s say the site is employing overactive ad tactics like many full-screen floating ads, blended ads, low-quality supplemental content to third-party sites, masked affiliate links, etc. For example, sites that trick users into clicking...

  5. Right to Be Forgotten: Google Refreshes Stats

    A financial professional asked us to remove more than 10 links to pages reporting on his arrest and conviction for financial crimes. A media professional requested that we remove four links to articles reporting on embarrassing content he posted to...

  6. The Challenge of Enterprise Link-Building in a Content Marketing World

    With all of the planning and collaboration that is necessary to execute this kind of content marketing strategy, it becomes fairly obvious that links alone cannot be the sole KPI on which the campaign is judged or in most cases it will be very...