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  1. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    So, when you finally see something like the screenshot below, it’s hard not to throw your hands up in the air and dance in the streets. The last thing you want to do is drive users from Google organic to thin pages, broken pages, pages with serious...

  2. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    Hard to believe? Retailers should be sure to include any information about offers, such as discounted products and free delivery on their PPC ads, as they will drive revenue. Take a look at U.K.department store Selfridges, which last year opened...

  3. How to Detect and Deal With Toxic Content (That Could Poison Your Entire Site)

    Does it drive traffic? It's difficult to get links into deep pages on your site naturally, so you want to think long and hard about deleting content with links. In fact, Google continues to dial up the importance of quality content and user...