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  1. How to Identify Non-Ranking URL Page Types Using Google Site Search

    What's hard is quantifying and prioritizing that crawl data, then applying it to the site in a way that makes sense to the client. Google Drive Subdomain Example Take a look at what might be considered the longest advanced Google search ever: site...

  2. So... You Think SEO Has Changed?

    SEO (still) isn't dead and won't be until the day that search engines can no longer drive significant traffic to websites (which won't be for a long, long time, if ever). And, because it's hard to measure ROI in links, it typically wasn't the first...

  3. Matt Cutts: Facebook, Twitter Social Signals Not Part of Google Search Ranking Algorithms

    So because we're sampling an imperfect web, we have to worry a lot about identity when identity is already hard. I think both of those services represent a fantastic avenue, it's a way to drive visitors and traffic to your site, it's a way to let...

  4. PPC Management Operations: The Ultimate Guide

    When things change on the website (for example, sales or product pages are added), the sitelinks can also change to drive traffic to the new pages. It's sometimes hard to trust the data coming from providers that claim they have it.

  5. Top 10 SEO New Year's Resolutions for a Successful 2014

    Although there are some folks who are worthy of quoting and following, I'd lay off the hard-liquor-high until you've actually tested "expert" recommendations and seen the results for yourself. Leveraging engagement to drive loyalty, visibility and...

  6. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    Telling stories isn't hard. In local, there was Yelp. In travel TripAdvisor. In legal, Avvo. In retail, Amazon. That's just to name a few. These companies, and others like them, made it possible for consumers to make faster and more informed...

  7. The Impact of Penguin 2.1: Recovery, Knockout Punches & Fresh Hits

    After getting pummeled by Penguin 2.0 on May 22nd, the company gathered its troops, thought they identified all of their unnatural links, and worked hard on removing them. After your Penguin work has been completed, keep your head down and drive...