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  1. Retail Paid Search Competition Heats Up with New Entrants

    And more specifically, how hard is it to climb past one's competition in the ranking? Retailers spent more than $2.3 billion on paid search advertising with Google AdWords and the Yahoo Bing Network in 2012, according to AdGooroo data (disclosure...

  2. How to Check the Status of Google Penguin Link Removals Using Screaming Frog or Deep Crawl

    Remember, you want to document all of your hard work to make sure you are accurately tracking removals (and in case you need to file a reconsideration request at some point). Dealing with Penguin can be hard work, and that's especially the case...

  3. Protecting Your Online Brand – Don’t Forget Your Nicknames

    The sooner your organization has a brand protection effort that is led and actively supported by the marketers responsible for your brand's online presence, the lower the risk is of incurring potentially millions of dollars in expenses and eroding...

  4. Using Multipliers Effectively in AdWords

    This is hard to apply. Since the switch to enhanced campaigns AdWords has become a system of overlapping targets and multipliers. When Google announced Enhanced Campaigns they said that mobile device bids would now be controlled by a multiplier on...

  5. Google Penguin 2013: How to Evolve Link Building into Real SEO

    This is good for news aggregators and other sites that reuse content appropriately and have been hit hard by the Panda filter. This prospect creates fear for many small businesses who depend on search engine optimization (SEO) for their livelihoods.

  6. OK Google: 'The End of Search as We Know It'

    "People communicate with each other by conversation, not by typing keywords -- and we've been hard at work to make Google understand and answer your questions more like people do," said Google's Amit Singhal in a post on features announced at...