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  1. 4 Pitfalls to Avoid Heading Into the Holidays

    Yes, I know it’s hard to believe, but the holidays are here again. You think you know what will sell, you think you know what people want, but it is really hard to tell as the day goes on. The National Retail Federation is forecasting the largest...

  2. "Which Update?" Is the Wrong Question

    While normally I try to write articles directed as passing on a specific piece of information or skill (normally – not always), this time I’m hoping to pass across a learned (the hard way) limitation in focusing in on a specific algorithm or update.

  3. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    So, when Panda focuses on user happiness, it’s not hard to see why sites employing deceptive tactics like what I mentioned above would have a hard time battling the mighty Panda. They match the content so well in design, color, etc.that it’s hard...

  4. 6 Ways to Prepare Your B2B PPC Account for the Holidays

    Hit Remarketing Hard It’s the fourth quarter of the year, and by now you’ve probably read several articles about preparing for the holiday rush in PPC. For e-commerce advertisers, the holidays are the busiest time of year, mirroring the cycle seen...

  5. 8 Lessons Learned From Owning a Search Agency for 15 Years

    If you love marketing, enjoy people, like to work hard, and can deliver real results for your clients, you will be able to build a successful agency. The goal of these "lessons" is to help you use what I found worked best and apply these to make...

  6. Native Advertising for Small Business: The Missing Link?

    Ninety-four percent of small businesses use content marketing in some way, shape, or form, but have a hard time getting the results they want. Small businesses have a hard time creating content that offers readers something truly valuable.

  7. Is Google’s Knowledge Vault Smarter Than Siri and Cortana?

    All three parties will keep investing in this type of technology, but the cold hard facts are that Google is progressing the fastest on all fronts," says the study. In a head-to-head battle between Google Now, Apple's Siri and Bing's Cortana...

  8. Google App Searches Gmail for Upcoming Bills

    Here’s the hard truth: If you’re a Gmail user, Google is already scanning your emails for advertising and retargeting purposes. What day of the month is the cable bill due? That is a question you’ll never have to wonder again with the Google App’s...

  9. 2 Mistakes That Cause Advertisers to Quit AdWords Just When They’re on the Verge of a Breakthrough

    But even without thinking hard, an advertiser might focus on any of the following: is "Oh, I tried AdWords. It didn’t work for me. I’m biased, certainly, and I understand that AdWords isn’t an appropriate advertising medium for every business, but...

  10. There's a Good Chance Google Is Rejecting Some of Your Products Right Now

    Google Shopping inventory format update puts a hard stop on title characters for products in your data feed. Earlier this year Google updated its Google Shopping Feed Specifications. Although the inventory submission format requirement change was...