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  1. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    Hard to believe? It might sound surprising, but customers start searching for gifts and products for Christmas as early as September. Take a look at U.K.department store Selfridges, which last year opened the doors to its festive shop in August...

  2. Court Rules Yelp May Demand Money for Adding and Removing Reviews

    It has the right to charge for legitimate advertising services, and the threat of pushing negative reviews up is little more than hard bargaining. The owners of the Santa Barbara, Calif.based Cats and Dogs animal hospital reported what now seems...

  3. The Challenge of Enterprise Link-Building in a Content Marketing World

    And this is where the hard part usually is at the enterprise level. With all of the planning and collaboration that is necessary to execute this kind of content marketing strategy, it becomes fairly obvious that links alone cannot be the sole KPI...

  4. How to Solicit Feedback from Prospects and Customers

    Once I have an email address, mailing address or phone number, I'm tempted to follow up fast and hard with all the sales copy, testimonials, specs, psychological triggers to buy, etc.that would make any sane person pull out their wallet and give...