The site was hit by Panda, and it hit the site really hard. Once this happened we began working hard to try and figure out why. Do you think your site has been hit by Panda? While Google has now rolled the Panda algorithm into the main algorithm...
Loss looms larger than gains: Rather than pitching the benefits of your content selling "what they could be missing" is a key tactic, especially in hard negotiations. A discipline based purely on aggressive, pushy, cold conversion.
Henley warned that quality content is really hard to scale. Content is on the minds of marketers everywhere, but how do you tackle it? What are some ways to show ROI and what sort of skills do you need on your team to make your brand or agency into...
Marketers must compare actual reasons for becoming a Fan, and the hard tactics (and often expensive investments) they often deploy to acquire Fans – sometimes they match up, sometimes they don't. Social intelligence company Syncapse set out to...
If you're going to work hard to increase your site's visibility, make sure it's worth sharing. Link building is frickin' hard if your site sucks – and even then, it probably isn't helpful. It's frickin' hard to build links if your site sucks.
Thanks again for all the hard work by the aforementioned individuals in making these reports possible. A new client who had been on Webtrends had decided to switch to Google Analytics and had lost all their previous data.
If you look closely (and try really hard to interpret the abstraction), you can see “Google” spelled out in the structures referenced in the Doodle. Today is the birthday of Antoni Gaudí, a Spanish architect born in 1852 who was considered an...
Many dive into keyword research without first taking a hard look at the business itself. There is so much more to keywords than traffic. They're the biggest descriptor of your business, your self-identifier, and you don't just use them in search.
In short, you want this asset to be working as hard as it can for you. But if you're only goal is links, you really aren't harnessing the full ROI potential of your assets and likely missing out on some opportunities.
We work hard to get privacy right at Google. The UK Information Commissioner's Office (ICO) has served Google notice that it must delete any WiFi data it collected through its Street View operations within 35 days, but did not find enough evidence...
Without clear strategies internally, and some type of centralized tracking, it's really hard for any brand to know what's actually working and what's not across all areas of paid, earned, and owned media.
This is clearly an experiment, as it pushes down ads and removes the social sidebar Bing has worked so hard to promote for the past few years. Continuing to experiment with ways to change and improve the search experience, Bing has introduced a new...
Using tools, such as those identified above, to identify trends in interests, geographic location, common affiliations, shared connections, etc.amplify the value of relationships you have worked so hard to establish and cultivate over time.
Watching cartoons being drawn as the story unfolds is hard to turn away from. Much has been written in these columns about the use of online video and how it is becoming essential for any serious brand online.
While you might notice it on the fly, it can be hard for Twitter users to spot trends in their tweets, such as the type of content that is most popular with their followers. It has always been difficult for Twitter users to get specific stats about...
It’s very hard to change culture, said Hayzlett. He opened the discussion talking about the fall of Kodak. What went wrong? They weren’t driving change. There were ideas there that could have transformed Kodak, but they went unexplored.
It's hard to separate the signal from the noise; therefore companies must invest in technology so they can actively listen. Are you missing out on opportunities to increase sales and ROI, or to increase media value, awareness, and virality?
I have a hard time dealing with sales people whether it's through work or personal endeavors. Egobait can be a hard sell to clients because I find that some businesses are apprehensive of being positively or negatively associated with other people...
If you've been working hard to optimize content that's not getting traction, you will often find other pages that are organically capturing visitors and can adjust your strategy. Up to now, it's been hard to know what kind of traffic your posts on...
Technology Should Do the Hard Work' As Google CEO Larry Page himself said at Google I/O last month that “Technology should do the hard work so that people can get on with doing the things that make them happiest in life.
