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  1. Using Analytical Analysis to Help Improve Conversions

    Where we see the drop-off primarily happening, is there a lack of calls to action, links to related content, or confusion in navigational linking? If there is one thing digital marketers want more of, it is success from their sites and marketing...

  2. The Votes Are In: Bing, Internet Explorer, & CNN Partner for 2014 Elections

    It will allow users to provide real-time feedback on political events and "vote" on reactions to what is happening in live debates. For the 2014 elections, Bing wants to provide all Americans with an educational opportunity.

  3. Mobile, the Ultimate Shopping Assistant, Says Google

    It’s already happening. Uh oh. The fall leaves are yet to turn orange and yellow, but the red and green Christmas decorations are already making their way to stores. The holiday shopping season has begun and it's seeming to get earlier and earlier...

  4. 49% of U.K. Consumers Use Organic Search to Find Online Retailers [Study]

    But what retailers may not realize is that much of the personalization that’s happening today in stores is facilitated by the shopper using his or her mobile device in addition to online search to help them make a decision while at the store itself.

  5. "Content Performance Marketing" – 3 Steps to Future Success

    Pair that with data on trending topics over time, and what’s happening now. That’s going to be different for every business and each piece of content, but the metrics need to be able to tell you what’s happening around your content.

  6. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    And my clients had no idea that was happening. The original algo hit typically feels like a punch in the gut, with serious confusion and frustration quickly following. Then you have months of recovery work with hope (and faith) that your hard work...

  7. 8 Free Must-Attend Networking Events at ClickZ Live San Francisco

    Map out your speakers and the issues you want to discuss (tables are broken out by topic), and come with specific questions to keep the conversation lively (but, first, grab a drink at the cocktail reception happening around the tables).

  8. Yelp Trends Reveals What's Hot or Not Locally, But Beware of Unreliable Data

    When Google unveiled its Trends search engine, SEOs quickly embraced it as a tool to figure out what was happening within a specific niche. Yelp is turning 10 years old, and has announced it has accumulated 57 million reviews filled to the brim...

  9. How to Optimize Your Content Strategy With Social Listening

    We also can see that a significant portion of the conversation is happening on Twitter. Social media has grown drastically in the past decade. With several successful social networks, accompanied by the continuously broadening user base, the data...