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  1. PPC and SEO: Higher Conversion Rates Fuel the Need for Better Integration

    Many paid search marketers often go about their business of optimizing their accounts without really caring about what else might be happening in the digital space around them. This is something that is starting to change for a couple of reasons:

  2. The New Inbox: The Intersection of Email, Mobile & Social Marketing

    So they're not necessarily logging into Hotmail on their desktop ‐ certainly more activation and engagement is happening on mobile devices. But did you know that email plays a very important role with both of those from an engagement, brand, and...

  3. Google Targets Spammy Queries, Bad Mobile Sites With New Ranking Updates

    The ranking update is a work in progress, Cutts noted on Twitter, adding that it’s a “a multifaceted rollout that will be happening over the next 1-2 months. Google’s Distinguished Engineer Matt Cutts has announced that a new ranking update, one...

  4. Why Social Media Listening is Important for Brands

    After Maker's Mark noticed the conversation that was happening online, they quickly responded: Find out where conversations are happening, and leverage what you learn, don't ignore your customers. If you're running social media for your business...

  5. Microsoft-Yahoo Search Ad Deal Will Continue for Another Year

    Basically can we grow impressions, can we get growth happening here? The Search Alliance lives on. Yahoo and Microsoft have extended their revenue-per-search guarantee for one year, an extension of a partnership that Yahoo CEO Marissa Mayer had...