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  1. Crush Content Marketing in 2014: 5 Outside-the-Box Techniques That Get Results

    You can create the definitive guide on a topic: I can tell you from experience that having the definitive guide to something on your blog is the fast track to hands-off link development. The added benefit of this network is that, if your content is...

  2. Link Building With a Healthy Dose of Marketing: 8 Ways to Solve Problems for Free

    Show of hands: who likes working for free? Let's be honest: no one really likes working for free. One link building method that doesn't produce links 100 percent of the time, but helps us ensure we're meeting other marketing concerns, is solving...

  3. How to Hire (and Keep) Digital Marketing Talent in 2014

    If there's a particular skill they're weak at – SEO, PPC, social, content – we go through a one or two hour training meeting to walk through that tactic, then give them a real hands-on tasks for a client where they can practice it," said Everhart...

  4. 10 Google Analytics Advanced Segments That Reveal Search & Social ROI

    A few people raised their hands. Everyone raised their hands. This segment is set up to capture landing pages containing the word "blog," so feel free to change it accordingly if your blog has as different article navigation structure.

  5. Google Display Network Remarketing: Convert The Prodigal Shopper

    Get your hands dirty in Google Analytics to get a good idea of what pages and products are getting visibility on your site, and what type of visitors convert. How about if it was free? Google Display Network Remarketing is a free remarketing...

  6. 6 Reasons the Website (vs. Social Media) Should Be the Ultimate Destination for the Brand

    Two hands were raised when I asked if they had everread Facebooks Terms of Use. Users grant Facebook non-exclusive, transferable, sub-licensable, royalty-free, worldwide license to use any IP content posted on or in connection with Facebook.

  7. A 7-Step Landing Page Template to Convert Prospects into Leads

    That's why I created the ‘Hands-off, No-brainer, Protect Your Vital Data from Criminal Scumbags' program for small businesses. The free report essentially names a problem faced by your prospect, gets them emotionally involved in the horrible...