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Halo Effect

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  1. SEO in the Age of Apps: Diversifying Your Mobile SEO Strategy

    Like Google, Bing sources app search results from its main index – mobile optimization of your .com site will create a halo effect of visibility for the Bing app. But mobile devices have ushered in a whole new set of search challenges in the form...

  2. The Decision-Making Funnel, Stage 4: Action, Part 2

    The halo provided by the brand's promise means that a person can devote much less attention to evaluating items related to the brand. In effect, risk-reducers make people feel "less worse," while evidence of validation makes them feel "more better.

    Published
  3. PPC Bidding Strategies: Prudence vs. Aggressiveness

    Halo Effect. This "halo effect" persists, even if you later lower your bid. The right strategy for your company depends on your situation and objectives. So let's look closely at these two extremes; a Prudent Strategy and an Aggressive Strategy.

  4. More Bloggers Switch

    The rise is attributed to the "halo effect" of the companies burgeoning iPod sales. Apple's market share has risen a percentage point this year, from 3.3 to 4.3 percent of the PC market share. But A-list bloggers are also publicly making the switch...