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Halo 3

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  1. PPC Bidding Strategies: Prudence vs. Aggressiveness

    Halo Effect. This "halo effect" persists, even if you later lower your bid. The right strategy for your company depends on your situation and objectives. So let's look closely at these two extremes; a Prudent Strategy and an Aggressive Strategy.

  2. SEW Experts: Halo 3 as Meta4 Redux

    Last week, the big launch of Halo 3 enticed gamers in droves. In today's Searching for Meaning column, "Halo 3 as Meta4 Redux," Kevin Ryan describes a whole new kind of fight gamers are taking to the search results pages this week.

  3. SEW Experts: Halo 3 as Meta4

    With the release of Halo 3, it's worth your while to take a look at what can be learned from the big launch. In today's Searching for Meaning column, "Halo 3 as Meta4," Kevin Ryan explains how you can entice searchers with the right marketing message.

  4. Outsourcing Search Engine Marketing Articles

    And you'll also need to argue that your own "halo" of being a successful firm will benefit the company. NOTE: OUTSOURCING SEARCH MARKETING ITEMS FROM SEPTEMBER 2004 ONWARD ARE LISTED IN THE SEM INDUSTRY: OUTSOURCING CATEGORY OF SEARCH TOPICS IN...