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Halo 2

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  1. Kentucky Mom Cooks Up Metadata Recipe For Increasing YouTube Partner Revenue - Can Your Mum Do That?

    Because as Betty demonstrates, savvy game publishers want to reach the hardcore gaming community of MasterChief fans (geek alert: a Halo reference), just as much as cooking utensil manufacturers want to reach foodies and master chefs in the making.

  2. The Decision-Making Funnel, Stage 4: Action, Part 2

    The halo provided by the brand's promise means that a person can devote much less attention to evaluating items related to the brand. In "Landing Pages and the Decision-Making Process," I described the well-known AIDA conversion funnel and how it...

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