SEO News


  1. SEO in the Age of Apps: Diversifying Your Mobile SEO Strategy

    Like Google, Bing sources app search results from its main index – mobile optimization of your .com site will create a halo effect of visibility for the Bing app. But mobile devices have ushered in a whole new set of search challenges in the form...

  2. Should the Government Decide Where You Rank at Google?

    For sure, Google's halo slipped a long time ago. He claimed to be losing some thousands of dollars a month in revenue since the drop and attempted to rally the assembled (and also disgruntled) crowd to join him for something like a class action...

  3. Kentucky Mom Cooks Up Metadata Recipe For Increasing YouTube Partner Revenue - Can Your Mum Do That?

    Because as Betty demonstrates, savvy game publishers want to reach the hardcore gaming community of MasterChief fans (geek alert: a Halo reference), just as much as cooking utensil manufacturers want to reach foodies and master chefs in the making.

  4. The Decision-Making Funnel, Stage 4: Action, Part 2

    The halo provided by the brand's promise means that a person can devote much less attention to evaluating items related to the brand. In "Landing Pages and the Decision-Making Process," I described the well-known AIDA conversion funnel and how it...

  5. PPC Bidding Strategies: Prudence vs. Aggressiveness

    Halo Effect. This "halo effect" persists, even if you later lower your bid. The right strategy for your company depends on your situation and objectives. So let's look closely at these two extremes; a Prudent Strategy and an Aggressive Strategy.

  6. SEW Experts: Halo 3 as Meta4 Redux

    Last week, the big launch of Halo 3 enticed gamers in droves. In today's Searching for Meaning column, "Halo 3 as Meta4 Redux," Kevin Ryan describes a whole new kind of fight gamers are taking to the search results pages this week.