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Half Truths

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  1. The Art of Winning on AdWords - Lessons from Moneyball

    And campaign cloning is one of the best ways to see the obvious truths that hide in aggregated statistics yet shyly reveal themselves when you apply “Moneyball” scrutiny to your account. As described in Michael Lewis’ “Moneyball”, Oakland A’s...

  2. 4 Pillars of Consumer and Advertiser Behavior in Retail Mobile Advertising

    However, we’re at a tipping point where those first in market, and that understand these four truths, will be able to set themselves apart in the new retail digital ecosystem. Here are four truths in our data that will help retailers create a...