And campaign cloning is one of the best ways to see the obvious truths that hide in aggregated statistics yet shyly reveal themselves when you apply “Moneyball” scrutiny to your account. As described in Michael Lewis’ “Moneyball”, Oakland A’s...
However, we’re at a tipping point where those first in market, and that understand these four truths, will be able to set themselves apart in the new retail digital ecosystem. Here are four truths in our data that will help retailers create a...
Nothing can screw up this exercise in trust building worse than misinformation or half-truths. What do you do when a client doesn't believe they need content? Cringe? Slap them? Slap yourself for picking up the phone?
But the world is very complex, and trying to generalize universal truths from a single landing page test result is often a horrible idea. What If I told you that half of our driving occurs within five miles of the home?
There are a couple of simple truths revealed here that all marketers should consider. Aside from wondering what's happening with that 2 percent, I would think losing half its audience would be something traditional phone book publishers might be...
Lies and Half-truths SEOs pass around, SEO Theory From the SEW blog: Organic Search The 301 Redirect HeadacheMoving Web pages that have been indexed by search engines to a new URL via a 301 permanent redirect can cause a headache that must be...
Lies and Half-truths SEOs pass around, SEO Theory Want a snapshot of the day's search marketing news? Here we've collected today's top news stories posted to the Search Engine Watch Blog, along with search-related headlines from around the Web:
The blog, IntegrityJustice.com, will be based on what everyday people submit, whether it be half-truths, outright lies or entertaining info. Okay, I admit that I'm posting this one for my kids: David Silverberg of Digital Journal reports that...
The Half-Truths of Talking Frogs, WebGuerrilla (Dec 20) The whole "SEO is not rocket science" debate has gone on for years, in one form or another, and has been fired up in recent months by one of the founders of Did-it, Dave Pasternack.
