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  1. Court Rules Yelp May Demand Money for Adding and Removing Reviews

    They declined the offer, but Yelp allegedly made negative reviews reappear on their page. Nielson further estimates that 44 percent of consumers surveyed use Yelp and that Yelp is considered almost one and a half times more influential and...

  2. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    You would be only viewing half the problem. And depending on your technical setup, fixing half the problem might not lead to recovery. Yes, half of the data Google has access to while analyzing your site from a Panda standpoint would be from mobile...

  3. Microsoft Tests Specialized Chips for Increased Search Speed

    The speed of search results and page loads is increasingly becoming a very important component of doing business on the Web. And the number of servers needed to facilitate consumers was cut in half. According to an article in PCWorld, Microsoft...

  4. 14 Top-Notch Resources to Help You Become a CRO Expert

    Two and a half years ago, Peep Laja started blogging about practical conversion advice. Unbounce is a popular distributor of landing page optimization software. The blogger, Chris Goward, brings a wealth of digital marketing expertise to the table...

  5. 5 Takeaways From the World Cup for Global Search Marketers

    Social spending, for example, on World Cup-related campaigns rose to the half-million to multimillion dollar range, according to SocialCode, a digital marketing firm that specializes in helping large advertisers put together social media campaigns.

  6. Want to Increase Your CTR by Nearly 50%? Consider Search Refinements

    Ask many search marketers what their number one goal is and they'll probably tell you it's to appear in the top position on the first search engine results page (SERP). What's more, three or more searches were conducted in nearly half of all...