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  1. More Panda 4.0 Findings: Syndication, User Engagement, Indexation & Keyword Hoarding

    So you had essentially one page ranking for thousands of keywords, when there were clearly other pages on the web with more targeted content (that could better match the query). In this case, the body of the page wasn't copied in its entirety.

  2. Want to Increase Your CTR by Nearly 50%? Consider Search Refinements

    Ask many search marketers what their number one goal is and they'll probably tell you it's to appear in the top position on the first search engine results page (SERP). What's more, three or more searches were conducted in nearly half of all...

  3. Marketers Failing Badly on Mobile-Specific Landing Pages, PPC Ad Copy [Report]

    One of the first steps a brand can take to improve the mobile experience is a mobile-optimized landing page, however, "our studies show that approximately half of all marketers indicated that they did not have mobile-specific landing pages," the...

  4. Google AdWords Search Funnels Attribution Modeling: Think Hard Before You Act

    At the moment it's half a solution. Brand keywords are generally navigational (e.g.take me to the page" rather than "show me people who can sell me X"). This is a big deal. I'm going to tell you why you should be excited, and why you shouldn't get...

  5. SEO, Demand Generation & Content Marketing: 5 Takeaways From Joe Pulizzi

    Then, give it to all your contact creators and get them all on the same page. If you can get them started on the same page, you will see return right away. You can usually identify this type of content by reading their blog for half an hour or so.

  6. Matt Cutts: Facebook, Twitter Social Signals Not Part of Google Search Ranking Algorithms

    So if we're fetching a particular webpage we know what it said at that one point in time but something on that page could change," Cutts said. We have to crawl the web in order to find pages on those two web properties and we've had at least one...