Hal Riney

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YouTube Launches Ads Leaderboard, Dancing Babies Claim Top Spot

But,' says my partner Hal Riney, 'here is where things get sticky. YouTube has just launched an Ads Leaderboard, which will also be published on Adweek.com. In YouTube's first Ads Leaderboard for April 2013, Evian, Dove, and Kmart took the top...

by Greg Jarboe • Published May 8, 2013
Youtube • Old Spice • Ogilvy On Advertising • Hal Riney • Kraft Foods
The Shifting Power of Words

Legendary adman Hal Riney died last Monday. An adman renowned for creating TV spots might seem like a curious subject for a column on search, but the campaigns for which Riney was famous can serve as a testament to the power that words play in...

by Noah Elkin • Published April 1, 2008