Google has reached an agreement with France's largest publishing company, Hachette Libre. The agreement will allow Google to digitize and scan books from Hachette's library of copyrighted but out-of-print texts, The New York Times reported.
His preso was complemented by Hachette Filipacchi's Mike Levin, who gave an excellent overview of HitTail analytics, then did a deep dive into referrer data -- the most overlooked element of site analytics.
Marta Wohrle, vice president of Hachette's digital media, gets the big picture: “We've done five-year plans for every brand online and we think we can get 20 percent of our income from online/mobile company-wide.
