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Habit

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  1. Facebook Update Targets News Feed Spam: Posts 'Explicitly' Asking for Likes, Comments, Shares

    Don't Ask for Likes, Comments, or Shares: Unfortunately this is a habit for many businesses, but doing so will reduce that content's exposure significantly. Many search marketers consider Facebook to be a crucial part of any online marketing campaign.

  2. Writing Content for Users vs. Search Engines: Is There Still a Difference?

    And of course, Google spokespeople repeatedly voiced terms like quality and naturalin an effort to break us of the habit of wooing their algorithms instead of our users. There was a time when web copy written primarily for users or for search...