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Gut Feel

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  1. Top 8 Google Analytics Reports for Managing Organic SEO Campaigns

    Now that we've entered the age of Hummingbird, there's no room for marketing hunches and gut feelings. If you are an avid reports user, please feel free to share your favorites in the comments. The biggest problem isn't acquiring data.

  2. Social Media Automation: A Beginner's Guide for Small Business Owners

    Many don't have strong tracking or CRM, so they trust their gut. Small business know the reality, watching contests fall flat and their best efforts stall – leading them to feel the promise has not been fulfilled and that the return on investment...

  3. Should SEO Departments be Renamed "Content Marketing" Departments?

    My gut reaction is, I'm sure, the same as yours – a resounding "No! The web's already starting to feel like a dead sea awash with the litter of dull, over-designed infographics dumped out by cheap content producers without any thought about what...

  4. What J.K. Rowling Can Teach PPC Marketers About Reaching Ideal Prospects

    You can do this all in your head, but recruiting the body gives you access to more of your “gut” wisdom, your intuition and empathy. Like many people who feel themselves to be insignificant, even laughable, Quirrell had a latent desire to make the...