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In an article for Search Engine Watch earlier this month, Guillaume Bouchard forecast how to optimize for Google Now, citing local SEO as something to keep an eye on. At the event's keynote yesterday, Singhal said he always dreamed of building...
Google has released many products and services over the last few years to improve the way people search and find information. In their line up of latest releases, we've seen Google+, Google+ Local and now, well… Google Now.
If you're a small local business, having a Google+ Local profile is imperative to putting your brand – quite literally – on the map. Google Places was recently replaced with Google+ Local – a merging of Places and Plus that serves up your Google...
Build Relationships, Not Links Guillaume Bouchard shows how tapping in to the study of human behavior can help us better understand people’s actions and build stronger ties in a post-Penguin/Panda world.
Building identity around top content is now an integral part of a strong digital marketing strategy. As the industry buzzes about changes afoot with Author Rank, it has become impossible to ignore for forward-thinking marketing professionals.
When developing your video strategy, it's important to ask yourself in a serious way what you're looking to gain from it. Start by defining your approach and establishing if your goals are realistic and attainable.
Some of us are self-taught, some of us emulate or improvise or were mentored. As marketers, we draw on both our experience and learning to do the best work possible. Most of the time marketers are both impressed and impressive – valuable and valued.
Build relationships, not links. If you’re in the business of link acquisition and looking for a new mantra, or a way to be great at your job, there it is. Building relationships is a new beast to tame.
There’s a myth that failed content can be blamed on brands only conveying what they want, and conversely, that successful content is accomplished solely by intuiting what audiences want to hear. The thing is, content isn’t so black and white...
Most articles that address the overlap between SEO and content strategy end up perverting the act of content creation itself. Writers often post about the importance of industry analysis, prospecting influencers, and determining shareability – all...
With the infamous Google Penguin and Panda updates dismantling and devaluing various link building strategies, many SEOs have immediately jumped ship to content strategy. Using quality content to better the web, especially from a SEO perspective...
Between social media campaigns, link building tasks, analytics reports, meetings, networking events and all that other good stuff that fills the inbound marketer’s time, there’s a real need to streamline all the busywork so we can do our jobs more...
If you’re a typical website owner/manager or marketer you probably often find yourself clicking through Google Analytics, digging for information, getting buried in data, and then doing it all over again the next time you log in.
You can find tips for Penguin clean up here at SEW from Bruce Clay, Simon Penson, and Guillaume Bouchard. Late Friday, heading into the long weekend, Google’s head of webspam Matt Cutts announced a Penguin data refresh now known as Penguin 1.1.
Google’s most recent Penguin update has caused a storm of controversy since it began cracking down on search engine enemy No.unnatural” links. The Panda update targeted low value on-page optimization focusing on duplicate content and spammy...
Image via CNNMoney There are nearly 1 million apps available in the app store and 1 billion of them are being downloaded every month. This makes app discovery a lot more challenging for developers, perhaps an even tougher mountain to climb than...
What’s in a name? Apple names its operating systems after big cats. When Google gets around to naming products and updates, what’s their naming strategy? You may already know that Google’s creators, Larry Page and Sergey Brin named their baby...
Write for people, link for people. The idea of optimizing for people is one of the most important shifts in search marketing. Since Google’s Panda update took effect a year ago, guest blogging has become a key link building practice that is based...
Image Credit: Venture Beat Google's Search Plus Your World is the most recent and arguably most significant change the search engine behemoth has made to search yet. In the old days (old = a couple of weeks ago) search results could be based on say...
2011 has been the year of revolutions and webolutions. Here’s a list of the 10 most significant, earth-shattering digital trends to have rocked the online marketing world this past year. Death of Digg
